ROSE ROYCE, MIDNIGHT STAR AND PAT GREEN WELCOME FANS TO FOOD LION SPEED STREET

17-YEAR-OLD FESTIVAL KICKS OFF MAY 26

HARRISBURG, N.C. (April 20, 2011) – Celebrating 17 years of providing family-friendly fun, Food Lion Speed Street will welcome fans to the first evening of music with the sounds of R&B bands Rose Royce and Midnight Star, and country music artist Pat Green.

The Coca-Cola stage will feature Rose Royce on May 26 at 9 p.m. ET followed by Midnight Star at 9:45 p.m. ET. Green will take over the Miller Lite stage beginning at 9:45 p.m. ET.

Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, General Mills, Chevrolet and many more.

The event provides multi-day entertainment for fans attending the Coca-Cola 600 on Sunday, May 29 at Charlotte Motor Speedway.

Rose Royce– Coca-Cola Stage

Rose Royce is an American soul and R&B band best known for hit singles "Car Wash," "I Wanna Get Next to You," "Wishing on a Star," "Love Don't Live Here Anymore" and "I'm Going Down."

Over the course of a 29-year-history, Grammy-winning group, Rose Royce, has sold millions of copies of the album Car Wash, In Full Bloom and Rose Royce Strikes Again. The band currently has a new album out entitled Rose Royce Live in Hollywood.

Midnight Star– Coca-Cola Stage

Known for its electro-funk sound, Midnight Star had numerous R&B hits in the 1980s and 1990s. Uniting at Kentucky State University in 1976, the group modeled their sound after P-Funk and Earth Wind and Fire.

In 1978, Solar Records signed the group resulting in albums The Beginning, Standing Together and Victory. Soon after, No Parking on the Dance Floor was certified double platinum.

Numerous top-10 and No. 1 hits followed in the 1980s with “Freak-a-Zoid,” “No Parking on the Dance Floor,” “Operator,” “Curious,” “Don’t Rock the Boat” and “Slow Jam.” During that decade, Midnight Star also issued several albums including Planetary Invasion and Headlines.

The group ushered in the 1990s with hits “Do It (One More Time)” from the Work it Out album.

Pat Green – Miller Lite Stage

A Texas native, Green is a country music artist who has tallied ten studio albums with 15 singles landing on the Billboard Hot Country Songs charts. Wave on Wave, Green’s 2003 gold-certified album also featured the album-titled song “Wave on Wave” which reached No. 3 on the charts.

Green’s most recent album What I’m For reflects his attempt in his mid-thirties to grow up and walk like a man -- one human footstep at a time. What I'm For features the work of successful producer Dann Huff who has worked with artists Faith Hill, Rascal Flatts, Keith Urban and many more.

Musical performances for the three-day festival begin Thursday, May 26 at one of two stages – the Coca-Cola stage on Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street at the NASCAR Hall of Fame entrance and the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street.

Admission to Food Lion Speed Street is free. The festival opens each day at 12 p.m. ET. For a schedule of events, visit www.600festival.com or www.facebook.com/FoodLionSpeedStreet.

About Food Lion

The Food Lion family of supermarkets, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

FOOD LION SPEED STREET FEATURES EDDIE MONEY, CLAY WALKER AND STARSHIP FOR FINALE

THREE-DAY FESTIVAL WRAPS UP WITH THREE STARS ON MAY 28

HARRISBURG, N.C. (April 13, 2011) – To wrap up the 17-year-old, three-day festival, Food Lion Speed Street will showcase Eddie Money and Starship featuring Mickey Thomas on the Coca-Cola stage May 28 beginning at 8:15 p.m. ET; while country favorite Clay Walker will take the Miller Lite stage at 9:30 p.m. ET.

“Food Lion Speed Street works hard every year to identify and secure top-level talent, especially for the Saturday night performance,” said Jay Howard, president of JHE Production Group Inc. and promoter and producer of Food Lion Speed Street. “The trio we have lined up for May 28 should please a wide variety of Food Lion Speed Street fans and bring the event to a close on a high note.”

As a preview to the Coca-Cola 600 at Charlotte Motor Speedway which takes place the following day, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, General Mills, Chevrolet and many more.

Eddie Money and Starship featuring Mickey Thomas– Coca-Cola Stage

Eddie Money will headline the Coca-Cola stage Saturday, May 28 at 9:45 p.m. ET. Starship featuring Mickey Thomas will kick off the evening at 8:15 p.m. ET.

Eddie Money

A native of New York City, Eddie Money is a rock ‘n’ roll singer-songwriter and saxophonist whose success in the 1970s and 1980s led him to multiple top-40 hits and platinum albums.

In 1968, after moving to Berkley, Calif., to pursue his music career, Money signed a recording contract with Columbia Records and soon after had hit singles such as "Baby Hold On" and "Two Tickets to Paradise." Money followed the success of his debut album with a stream of Top 40 hits, as well as some of the era’s most creative videos for songs like “Think I’m in Love” and “Shakin.”

In 1986, he once again took the mainstream rock industry by storm with the album Can’t Hold Back, which featured the singles “Take Me Home Tonight” and “I Wanna Go Back,” both top-10 hits. Since that time, Money has released additional hits like “Walk on Water” and “I’ll Get By.” Today he continues to make new music and tour the country, where he performs in front of his loyal fans.

Along with having sold more than 28 million records, Money’s songs have appeared in movies, television shows and have recently been included in video games like “Grand Theft Auto” and “Guitar Hero.”

Starship featuring Mickey Thomas

Dating back to the late 1970s, Thomas earned a chart-topping single with “Fooled Around and Fell in Love,” and soon after joined Starship as the lead vocalist. The dynamic combination of Thomas and Starship earned a No. 1 hit with “Jane” followed by a series of hits including “No Way Out,” “We Built This City,” and “Sara.” The group also received an Oscar nomination for the No. 1 hit “Nothing Gonna Stop Us Now” from the movie “Mannequin.”

In addition, Starship earned popularity with hits “Find Your Way Back,” “Stranger,” “Laying it on the Line” and “It’s Not Over Till It’s Over,” which became Major League Baseball’s theme in 1987.

Every album Starship has released has gone gold, platinum or multi-platinum.

The May 28 performance will feature multi-platinum hits by Jefferson Airplane, Jefferson Starship and Starship, along with the new female vocalist, Stephanie Calvert.

Clay Walker presented by Frito Lay – Miller Lite Stage

On the Miller Lite stage May 28 at 9:30 p.m., Frito Lay is proud to present country music artist Clay Walker. Food Lion Speed Street fans will enjoy some of his greatest hits since the early 1990s.

Making an entrance in the country music scene in 1993, Walker topped the Billboard country singles chart with "What's It to You" and followed with a second consecutive No. 1 hit, "Live Until I Die." Since then, he's placed 31 titles on Billboard's singles chart toppers as "Dreaming with my Eyes Open," "If I Could Make a Living," "This Woman and This Man," and "Rumor Has It."

He's scored four platinum-selling albums and two gold albums. Walker has released eleven albums, including a greatest hits album and a Christmas album.

In 2010, he released a new album, She Won’t Be Lonely Long. Along with Nashville’s best songwriters, Walker contributed to the album by writing “She Likes It In The Morning.” It also includes his first duet, a cover of the country classic "Before the Next Teardrop Falls" that he recorded with Freddy Fender, the country veteran who had a hit with the song in the 1970s.

Musical performances for the three-day festival begin Thursday, May 26 at one of two stages – the Coca-Cola stage on Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street at the NASCAR Hall of Fame entrance and the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street. Additional artists will be announced soon.

Admission to Food Lion Speed Street is free. The festival opens each day at 12 p.m. ET. For a complete schedule of events, visit www.600festival.com or www.facebook.com/FoodLionSpeedStreet.

About Food Lion

The Food Lion family of supermarkets, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

JOSH TURNER AND EVERCLEAR RETURN TO FOOD LION SPEED STREET

MAY 27 PERFORMANCES BEGIN AT 9:30 P.M.

HARRISBURG, N.C. (April 5, 2011) – Based on popular demand from the fans, country music star Josh Turner and multi-platinum group Everclear will return to Food Lion Speed Street at 9:30 p.m. ET May 27, 2011, on the Coca-Cola and Miller Lite stages.

“After last year’s uncontrollable weather situation, we did everything possible to bring back both Josh Turner and Everclear for our fans,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer. “The fans can look forward to two amazing concerts, and we hope for clear skies!”

Located in the heart of Charlotte and a kick off for the Coca-Cola 600 weekend at Charlotte Motor Speedway, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, General Mills, Chevrolet and many more.

Josh Turner presented by Chevrolet – Coca-Cola Stage

Food Lion Speed Street and Chevrolet proudly present Hannah, S.C. native Josh Turner to the Coca-Cola stage, at its new location in front of the NASCAR Hall of Fame, beginning at 9:30 p.m. on May 27.

Named by People magazine as one of Country’s Hottest Stars, Grammy® nominated Turner has celebrated back-to-back multi-week #1 radio singles and back-to-back platinum and gold albums; Long Black Train (platinum), Your Man (certified double platinum) and Everything Is Fine (gold). Turner’s first single, “Why Don’t We Just Dance,” from the latest project, Haywire (also released as a deluxe edition), celebrated four weeks at #1, won the American Country Award for Single of the Year Male and was the most played song on country radio in 2010 according to Mediabase. “All Over Me,” the second single from Haywire, recently became Turner’s fourth #1 hit.

Turner, one of the youngest members of the distinguished Grand Ole Opry, also is the youngest member to be inducted into Nashville’s Walk of Fame. With his passion to support music and the arts, he launched The Josh Turner Fund that awarded its second scholarship recipient in 2010.

Hit singles include “Would You Go With Me,” “Your Man,” “Why Don’t We Just Dance,” “Firecracker,” “Me and God” and “Long Black Train.”

For more information, visit www.joshturner.com, www.facebook.com/joshturner or www.twitter.com/joshturnermusic.

Everclear – Miller Lite Stage

Led by singer-songwriter Art Alexakis, multi-platinum group Everclear will appear on May 27 at 9:30 p.m. on the Miller Lite stage.

Alexakis’ approached In A Different Light with a fresh rendition of the 1995 hit “Santa Monica” and eight career hits like “Learning How To Smile,” “I Will Buy You A New Life,” “Summerland,” “Everything To Everyone,” “Wonderful,” “Father Of Mine,” “Rock Star” and “The Maple Song.”

The album also features two Alexakis-penned tunes, “Here Comes The Darkness” (originally recorded for the 2006 first post-Capitol Records set Welcome To The Drama Club but never before released) and the first single “At The End Of The Day,” featuring backing vocals by Portland’s underground funk gospel scene including soul singer Liv Warfield. In addition to Alexakis, In A Different Light features the Everclear ensemble of 2003-2009 (guitarist Davey French, keyboardist Josh Crawley, bassist Sam Hudson) and drummer Tommy Stewart.

Everclear’s extensive discography began with World Of Noise, the Capitol-released The Best Of Everclear, and The Vegas Years (2008) that featured songs made popular by The Go-Go’s, Hall & Oates, Van Morrison, Tom Petty and others. The band’s last album of all-original material was 2006’s Welcome To The Drama Club.

Musical performances for the three-day festival begin Thursday, May 26 at one of two stages – the Coca-Cola stage on Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street at the NASCAR Hall of Fame entrance and the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street. Additional artists will be announced soon.

Admission to Food Lion Speed Street is free. The festival opens each day at 12 p.m. ET. For a complete schedule of events, visit www.600festival.com or www.facebook.com/FoodLionSpeedStreet.

About Food Lion

The Food Lion family of supermarkets, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

FOOD LION SPEED STREET SHIFTS FOOTPRINT TO ENCOMPASS NASCAR HALL OF FAME

HARRISBURG, N.C. (March 29, 2011) – Food Lion Speed Street, the three-day family-friendly festival scheduled for May 26 – 28 in Charlotte, N.C., today announced a change in the 2011 footprint to further encompass the one-year-old NASCAR Hall of Fame.

Food Lion Speed Street has relocated the Coca-Cola stage, formerly at Trade Street and Tryon Street, to Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street, which also is the entrance to the NASCAR Hall of Fame.

“The City of Charlotte is dedicated to Food Lion Speed Street and combining its strength with strategic locations in the city like the NASCAR Hall of Fame,” said Jay Howard, president of JHE Production Group and promoter and producer of the 17-year-old event. “The new layout will allow NASCAR’s biggest fans and Charlotte families to enjoy all the festival has to offer and experience the many attributes of the NASCAR Hall of Fame.”

Charlotte’s largest festival will offer live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more. Food Lion Speed Street will entertain more than 400,000 guests over the course of the three-day event and has been promoted and produced exclusively by JHE Production Group since 1996.

“Food Lion Speed Street is a tremendous event and wonderful tradition in Charlotte; it is our privilege to prominently incorporate the NASCAR Hall of Fame,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “The team that recruited and developed the Hall always envisioned this type of community use for our expansive outdoor space. It is rewarding to see that vision come to fruition so soon. Jay Howard and his entire team at JHE Production Group are masters at producing this event. Our team looks forward to working with them, Food Lion, Coca-Cola and the rest of the Food Lion Speed Street team to continue providing an incredible experience for the hundreds of thousands of attendees.”

Food Lion Speed Street will begin at Trade Street and Tryon Street and extend south on Tryon Street to Martin Luther King Jr. Boulevard. The footprint also includes several blocks of Third Street between Tryon Street and Poplar Street. Martin Luther King Jr. Boulevard will serve as the primary corridor and safest route for fans to reach the NASCAR Hall of Fame.

Numerous fan-friendly destinations include:

• Food Lion Kids’ Zone presented by General Mills – Tryon Street between Fourth Street and Trade Street
• Miller Lite Stage - Parking lot at the corner of Third Street and Poplar Street
• Coca-Cola Stage - Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street at the NASCAR Hall of Fame entrance

The light rail offers drop-off points in the vicinity of Food Lion Speed Street. In addition, multiple parking decks, street-level parking and local lots are within walking distance of the activities.

The event is free to the public. The festival opens each day at 12 p.m. ET. For more information please visit www.600festival.com or www.facebook.com/FoodLionSpeedStreet.

About Food Lion

The Food Lion family of supermarkets, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

About NASCAR Hall of Fame

Conveniently located in uptown Charlotte, N.C., the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, opened May 11, 2010 and includes artifacts, interactive exhibits, 278-seat state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Media Group-operated broadcast studio. The venue is opened 10 a.m. – 6 p.m. seven days a week and has an attached parking garage on Brevard Street. The five-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000 square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority. www.NASCARHall.com.

FOOD LION SPEED STREET EARNS HONOR AS SOUTHEAST TOURISM SOCIETY’S TOP-20 EVENT

HARRISBURG, N.C. (Feb. 9, 2011) – Food Lion Speed Street has been recognized by the Southeast Tourism Society as a top-20 event for the three-day festival scheduled May 26-28, 2011. Food Lion Speed Street offers live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

“To recognize the heritage and reach of this festival as a Southeast Tourism Society top-20 event is a testament to all involved that make it a success each year,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer since 1996. “It takes great sponsors like Food Lion, Coca-Cola and others along with the city’s support to execute a festival of this caliber. We are truly grateful for that support.”

Criteria for qualifying for the honor are a minimum of 1,000 in attendance and in at least its third year of existence. Food Lion Speed Street annually has 400,000 visitors and is celebrating its 17th birthday this year. This is the second year in a row the festival has earned this top honor.

The Southeast Tourism Society Top-20 Events publication receives extensive exposure in more than 1,600 print media, web, television and radio in the United States and Canada. The Top-20 Events are listed on the Southeast Tourism Society website www.southeasttourism.org.

For more information, visit www.600festival.com or www.facebook.com/foodlionspeedstreet.

2010 FOOD LION SPEED STREET COMES TO A CLOSE

Food Lion Speed Street Concluded With The “Best Show of My Life”

CHARLOTTE, N.C. (May 29, 2010) – Corey Smith, headliner for Food Lion Speed Street’s Miller Lite stage, summed up the 16th annual three-day festival as the “best show of my life.” Smith also added “I am beside myself. This was the biggest crowd I have ever played for and when I walked on stage, I lost it from how many people there were.” Food Lion Speed Street came to a close tonight after providing NASCAR fans and the local community with live entertainment, access to racing’s stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

Highlights from the event include:

• On May 27, Food Lion Speed Street enjoyed one of its most attended Thursday nights in the history of the 16-year event.
• With weather closing only the final hour of Food Lion Speed Street on Friday, May 28, attendance for the three-day festival was near the 400,000 mark.
• Musical performances by Pat Benatar, Neil Giraldo, Corey Smith, Morris Day and The Time, Luke Bryan and Rodney Atkins.
• More than 70 stars from the motorsports community appeared at Food Lion Speed Street including Richard Petty, Junior Johnson, Tony Stewart, Ryan Newman, Kurt and Kyle Busch, Clint Bowyer, Elliott Sadler and several others.
• The organizing committee for Food Lion Speed Street, known as the 600 Festival Association, presented Speedway Children’s Charities with a $75,000 donation, which provides needed funds to care for children in educational, financial, social and medical need in order to help them lead productive lives.
• NASCAR’s newest icon, the NASCAR Hall of Fame, was integrated into the event’s footprint.
• The Wheaties FUEL “Feel the Fuel Contest” challenged race fans to a 58-hour, “last-man-standing” contest at Food Lion Speed Street. The contest began at noon on Thursday and concluded tonight at 10 p.m. ET. Shannon McManus of Charlotte was the most dedicated fan that kept her hand on the Wheaties FUEL show car the longest and won a VIP trip for two to the Charlotte Motor Speedway race in October, suite tickets, $500 cash, $500 Food Lion gift card and a meet and greet with a driver. Three contestants remained for the entire time with McManus earning the top prize after a tie-breaking trivia contest. Daniel Richards of Bessemer City placed second, and Patrick Malveau of Charlotte placed third, both receiving race tickets and Food Lion gift cards in the amount of $500 and $250, respectively.
• Food Lion Speed Street precedes the 51st running of the Coca-Cola 600 at Charlotte Motor Speedway on Sunday, May 30.

Each year, Food Lion Speed Street is committed to bringing the local community and NASCAR fans an unprecedented, family-friendly experience. Dates for the 2011 event are set for May 26, 27 and 28. For more information visit, www.600festival.com

CLOCK’S TICKING FOR THE COOL STYLINGS OF MORRIS DAY AND THE TIME

CLASSIC FUNK GROUP ON STAGE AT 9:15 P.M. MAY 27

HARRISBURG, N.C. (May 5, 2010) – The clock’s ticking…in 22 days, Morris Day and The Time will join Food Lion Speed Street to perform a mixture of their classic tunes as well as music from recent projects. The Coca-Cola stage will play host to Morris Day and The Time on Thursday, May 27 at 9:15 p.m. ET.

“To kick off Food Lion Speed Street with Morris Day and The Time really sets the tone for the fun atmosphere the three-day festival will provide,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer.

Morris Day and The Time, a Minneapolis-based group, was created in 1981 by pop star Prince and featured Morris Day as the lead singer. During the band’s career, they produced four albums scoring numerous hits such as “777-9311,” “Get It Up,” “Gigolos Get Lonely Too,” “The Walk,” “Cool,” “The Bird” and “Jungle Love.”

Day began his solo career in 1985 releasing three albums including The Color of Success, Daydreaming and Guaranteed.

The band reunited in 1995 under the leadership of Atlanta-based Morris Day Entertainment. This timeless group will showcase a variety of old and new songs for Charlotte fans attending Food Lion Speed Street.

Musical performances for the event begin Thursday, May 27 at one of two stages – the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street.

Live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more are offered to attendees free of charge. Gates open each day at 12 p.m. ET.

Food Lion Speed Street is scheduled for May 27-29. The event is free to the public. For more information visit, www.600festival.com

For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook page or follow on Twitter @flspeedstreet.

About Food Lion
Food Lion, a part of the Food Lion Family of Banners, is based in Salisbury, N.C., and operates more than 1,100 supermarkets in 11 Southeast and Mid-Atlantic states. Theses stores meet local customer needs and preferences for the freshest and best quality products. For more information, visit www.foodlion.com.

About JHE Production Group
Founded in 1987, JHE Production Group Inc. is a live event production company demonstrating expertise, passion and excellence in sports entertainment, mobile marketing and special events. Providing innovative, multi-faceted solutions for an array of Fortune 500 clients, JHE delivers exceptional brand recognition, seamless execution and unquestionable return on investment. For more information, visit www.gojhe.com.

FOOD LION HUNGRY FOR THREE MORE YEARS OF FOOD LION SPEED STREET

16TH Annual Festival Provides Value for Salisbury-Based Company

HARRISBURG, N.C. (April 27, 2010) – JHE Production Group Inc. today announced Food Lion’s multiyear extension to continue its support of Food Lion Speed Street, a 16-year-old event held in the heart of Charlotte.

Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by offering live entertainment, access to NASCAR’s brightest stars, and vendor displays and giveaways from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

“Food Lion’s long-standing partnership with Food Lion Speed Street demonstrates the company’s commitment to the fans and the importance of this event to the local community,” said Jay Howard, president of JHE Production Group Inc. and promoter and producer of Food Lion Speed Street. “Food Lion has contributed immeasurable value through vendor participation, enthusiasm for growth and determination to ensure the event is free and family friendly.”

Food Lion, a leading supermarket entity operating more than 1,100 supermarkets from its Salisbury-based headquarters, has been an integral part of the three-day festival since 1996. The agreement extends a 14-year relationship to the end of 2012 with the Food Lion brand maintaining title sponsorship of the event.

“Food Lion is proud to extend its sponsorship of Food Lion Speed Street, ensuring the community continues to receive free access and top industry entertainment,” said Dave Godfredson, director of advertising and sponsorships for Food Lion. “Food Lion has been a long-standing partner for Food Lion Speed Street and an integral part of festivities such as the Taste of Food Lion cooking stage.”

For the second year, an integrated recycling initiative, led by Food Lion, will focus on reducing the event’s garbage by collecting a variety of recyclable materials. The Food Lion Kids Zone presented by General Mills will showcase interactive games, music and family-friendly vendors for kids of all ages. In addition, Food Lion will have a new stage at the NASCAR Hall of Fame.

Food Lion Speed Street is scheduled for May 27-29. The event is free to the public. For more information visit, www.600festival.com

About Food Lion
Food Lion, a part of the Food Lion Family of Banners, is based in Salisbury, N.C., and operates more than 1,100 supermarkets in 11 Southeast and Mid-Atlantic states. Theses stores meet local customer needs and preferences for the freshest and best quality products. For more information, visit www.foodlion.com.

About JHE Production Group
Founded in 1987, JHE Production Group Inc. is a live event production company demonstrating expertise, passion and excellence in sports entertainment, mobile marketing and special events. Providing innovative, multi-faceted solutions for an array of Fortune 500 clients, JHE delivers exceptional brand recognition, seamless execution and unquestionable return on investment. For more information, visit www.gojhe.com.

16-YEAR-OLD FOOD LION SPEED STREET RETURNS MAY 27

INTERACTIVE PROMOTIONS AND ACTIVITIES ON TAP

HARRISBURG, N.C. (May 24, 2010) – Food Lion Speed Street is celebrating its 16th year of providing family-friendly entertainment to more than 400,000 visitors. From May 27-29, the 2010 event will offer seven headliner musical acts in addition to local performers, access to racing’s rising stars and long-time heroes, and interactive promotions and activities for attendees.

The three-day festival debuted in 1995 and provided fans attending the Coca-Cola 600 at Charlotte Motor Speedway an additional way to enjoy race weekend. It has remained a Memorial Day tradition for fans and the local community since its inception.

“Food Lion Speed Street has a long history with the city of Charlotte and loyal fans that attend the Coca-Cola 600,” said Jay Howard, president of JHE Production Group Inc. (JHE) and promoter and producer of the festival. “As we grow, our dedication is to preserve the integrity of the event and also introduce new programs to sustain Food Lion Speed Street’s success.”

Introduced in 2009 by event sponsors Food Lion and Reynolds and promoter JHE, the recycling efforts will continue to minimize the event’s impact on the environment. An estimated 8.01 tons of recycled cardboard, 3.63 tons of recycled cans and bottles, and 1.15 tons of recycled grease were collected in 2009.

Earning a 2009 EVIE Award for “Best Green Event,” Food Lion Speed Street will collect aluminum cans, plastic bottles and cardboard in recycling containers located throughout the footprint. Hands on Charlotte will provide the manpower to fuel the on-site recycling efforts for Food Lion Speed Street

Numerous family-friendly activities and promotions also will take place over the course of three days and are outlined below.

• NASCAR Hall of Fame Stage presented by Food Lion Located at 400 Martin Luther King Boulevard, the NASCAR Hall of Fame will be open each day from 10 a.m. – 8 p.m. ET and play host to numerous question-and-answer sessions, autograph sessions and more.
• Taste of Food Lion Cooking Stage Hourly cooking demonstrations and special guests will take place on the Taste of Food Lion Cooking Stage. Fans may sample recipes and enter to win great prizes in the parking lot at Third Street and Tryon Street.
• Velveeta Shells and Cheese “Side Shack” Velveeta Shells and Cheese and Rodney Atkins have teamed up for a summer-long partnership to bring family and friends together. A custom-designed “Side Shack” will provide family entertainment each night beginning at 6 p.m. and located at Third Street and Church Street. Fans also may register for the “Side Shack” VIP experience at Third Street and Tryon Street.
• Wheaties FUEL “Feel the Fuel Contest” Food Lion and Wheaties FUEL will challenge race fans to a 58-hour contest live at Food Lion Speed Street. The most dedicated fan that can keep his or her hand on the Wheaties FUEL show car the longest will win a VIP trip for two to a premier race, suite tickets, $500 cash, $500 Food Lion gift card and a meet and greet with a driver. The Wheaties FUEL display will be at Third Street and Tryon Street.
• Paralyzed Veterans of America Paralyzed Veterans of America (PVA) will give away a Jeep Saturday, May 29 at 6:50 p.m. at the Coca-Cola stage. To register to win, visit the PVA’s display located at Third Street and Martin Luther King Boulevard.
• The Boost Mobile Freestyle MotoX Experience The Boost Mobile Freestyle MotoX Experience will feature world-class athletes performing various motorcycle jumps. Approximate jump times will be 7:30 p.m. and 9 p.m. each night at the Miller Lite stage.
• Jimmy John’s Freaky Fast Sandwich Making & Eating Contest At 5:30 p.m. on Friday, May 28 at the Coca-Cola stage, Jimmy John’s will challenge a team of its fastest sandwich makers to take on three world-class, major league eaters. The group that finishes first will be deemed the winner of the fast challenge.

Food Lion Speed Street opens at noon and concludes at 11 p.m. each day. The event is free to the public. For more information on Food Lion Speed Street and for updated artist and driver schedules, visit www.600festival.com

RACING’S FASTEST PUT THE “SPEED” IN FOOD LION SPEED STREET

RICHARD PETTY, JUNIOR JOHNSON, KYLE BUSCH, RYAN NEWMAN AND MORE ATTENDING

HARRISBURG, N.C. (May 13, 2010) –Food Lion Speed Street today announced its lineup of racing’s fastest drivers - NASCAR Hall of Fame inductees Richard Petty and Junior Johnson, Kyle Busch, Clint Bowyer, Ryan Newman, Jamie McMurray, Elliott Sadler, Justin Allgaier and several more - attending the three-day festival for autograph sessions, question-and-answer sessions and more.

Drivers and guests will appear at a variety of locations beginning Thursday, May 27 at noon EDT and concluding Saturday, May 29 at 11 p.m. Admission to Food Lion Speed Street is free.

Coinciding with the 51st running of the Coca-Cola 600 at Charlotte Motor Speedway, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors such as Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

An appearance schedule is outlined below. Times and locations are subject to change.

Thursday, May 27

Friday, May 28

Saturday, May 29

To Note: *A limited number of wristbands for Ryan Newman’s appearance will be distributed at 12 p.m., Friday, May 28.

**Wristbands guarantee an autograph to the first 300 in line at the Cheerios Stage. Distribution will begin at 4 p.m., Friday, May 28. One autograph per person.

***Wristbands will be distributed Friday, May 28 at 11 a.m. Only individuals with a wristband will receive an autograph.

For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

GRAMMY-WINNING PAT BENATAR FEATURED AT FOOD LION SPEED STREET

GUITARIST AND SONGWRITER NEIL GIRALDO ALSO PERFORMING

HARRISBURG, N.C. (May 7, 2010) – Four-time Grammy-winning female rock vocalist Pat Benatar will light up the Coca-Cola stage at Food Lion Speed Street on Saturday, May 29 accompanied by husband Neil Giraldo, accomplished guitarist, songwriter and producer. As a founding partner of Food Lion Speed Street, Coca-Cola will present this duo for free beginning at 9:15 p.m. ET.

As one of music’s top-selling female artists, Benatar is known for hits like “Love is a Battlefield,” “Hit Me with Your Best Shot,” “We Belong” and “Heartbreaker.” As designated by the Recording Industry Association of America (RIAA), she was one of the 1980’s Top Platinum Album Recipients based on receiving two RIAA-certified multi-platinum albums, five RIAA-certified platinum albums, three RIAA-certified gold albums and 19 Top 40 singles.

“Pat Benatar is a rock icon and to have her performing at Food Lion Speed Street is a great honor for us and the fans,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer. “The young at heart and today’s youth know her songs and can relate. This will be a powerhouse concert for the city of Charlotte to enjoy.”

By Benatar’s side for many years, both on stage and personally, Giraldo has been the consistent musical leader of the band for more than three decades. He joined forces with Benatar in 1978 prior to making In The Heat of the Night and assumed a position as lead guitarist and musical arranger. Since that time, Giraldo has written numerous songs and helped produce the Crimes of Passion album in 1980. He has produced all of Benatar’s alums since Crimes of Passion and assisted several artists’ with album production as well.

Located in the heart of Charlotte, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

Musical performances for the three-day festival begin Thursday, May 27 at one of two stages – the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street.

Admission to Food Lion Speed Street is free. Gates open each day at 12 p.m. ET. For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

CLOCK’S TICKING FOR THE COOL STYLINGS OF MORRIS DAY AND THE TIME

CLASSIC FUNK GROUP ON STAGE AT 9:15 P.M. MAY 27

HARRISBURG, N.C. (May 5, 2010) – The clock’s ticking…in 22 days, Morris Day and The Time will join Food Lion Speed Street to perform a mixture of their classic tunes as well as music from recent projects. The Coca-Cola stage will play host to Morris Day and The Time on Thursday, May 27 at 9:15 p.m. ET.

“To kick off Food Lion Speed Street with Morris Day and The Time really sets the tone for the fun atmosphere the three-day festival will provide,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer.

Morris Day and The Time, a Minneapolis-based group, was created in 1981 by pop star Prince and featured Morris Day as the lead singer. During the band’s career, they produced four albums scoring numerous hits such as “777-9311,” “Get It Up,” “Gigolos Get Lonely Too,” “The Walk,” “Cool,” “The Bird” and “Jungle Love.”

Day began his solo career in 1985 releasing three albums including The Color of Success, Daydreaming and Guaranteed.

The band reunited in 1995 under the leadership of Atlanta-based Morris Day Entertainment. This timeless group will showcase a variety of old and new songs for Charlotte fans attending Food Lion Speed Street.

Musical performances for the event begin Thursday, May 27 at one of two stages – the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street.

Live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more are offered to attendees free of charge. Gates open each day at 12 p.m. ET.

For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

FOOD LION SPEED STREET FEATURING SINGER-SONGWRITER LUKE BRYAN

ACADEMY OF COUNTRY MUSIC’S TOP NEW ARTIST PERFORMING MAY 27

HARRISBURG, N.C. (May 3, 2010) – The 2010 Academy of Country Music’s Top New Artist Luke Bryan will appear at Food Lion Speed Street on Thursday, May 27 on the Miller Lite stage. Miller Lite, also Bryan’s tour sponsor, is presenting the free, live performance at 9:45 p.m. ET. Bryan will join Rodney Atkins that evening as a co-headliner.

Food Lion Speed Street and Miller Lite have an amazing lineup on May 27 with two country music stars kicking off the festivities – Luke Bryan and Rodney Atkins,” said Jay Howard, president of JHE Production Group and event promoter and producer. “Each year we try to give the fans and community more music, more drivers and more fun. It will be hard to beat the talent we have this year.” Luke Bryan is currently enjoying the tremendous success of his Capitol Records Nashville album, Doin’ My Thing. The album landed at No. 2 on the Billboard Country Albums chart and No. 6 on the all-genre Billboard Top 200 album chart selling more than 57,000 albums in its first week of release, more than doubling the first week sales of his debut album I’ll Stay Me in 2007. Bryan is a Georgia native and recently celebrated two wins at the 45th annual ACM Awards as Top New Solo Vocalist and Top New Artist. Bryan’s latest single, “Rain Is A Good Thing,” is his fastest-rising release to date and follows the No. 1 hit “Do I,” co-written with Lady Antebellum’s Charles Kelley and Dave Haywood.

Musical performances for the event begin Thursday, May 27 at one of two stages – the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street.

Live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more are offered to attendees free of charge. Gates open each day at 12 p.m. ET.

For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

VELVEETA SHELLS & CHEESE AND RODNEY ATKINS “GET TOGETHER” AT FOOD LION SPEED STREET

COUNTRY MUSIC STAR TO TAKE MILLER LITE STAGE MAY 27

HARRISBURG, N.C. (April 29, 2010) – 2006 Academy of Country Music’s Top New Male Vocalist Rodney Atkins will join Velveeta Shells & Cheese at Food Lion Speed Street at 8 p.m. ET on May 27. He will perform live on the Miller Lite stage as a co-headliner for the evening’s entertainment.

Velveeta Shells & Cheese and Atkins have teamed up for a summer-long partnership to bring family and friends together. At select summer concert stops, a custom-designed “Side Shack” will provide family entertainment such as virtual performances with Atkins and ultimate views of his concert. Written exclusively for Velveeta Shells & Cheese, “Get Together” is a new song featured in the product’s television advertising.

“The relationship between Velveeta Shells & Cheese, Rodney Atkins and Food Lion Speed Street is a perfect fit based on our combined dedication to good food, good music and family-friendly fun,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer.

Atkins is no stranger to the country music stage. The platinum-selling artist released his first album in 2003 entitled Honesty. Three years later, If You’re Going Through Hell debuted with two chart-topping hits - “If You’re Going Through Hell (Before the Devil Even Knows)” and “Watching You.” Both songs remained at the top of the country music charts for four weeks and were named as No. 1 country song of the year by Billboard magazine. The album, which has since been certified platinum in the United States, produced two more No. 1 singles in "These Are My People" and "Cleaning This Gun (Come On In Boy)." A twelfth single, "It's America," was released in late 2008 as the first release from his third album It's America becoming his fifth No. 1 on the chart dated May 2, 2009.

Most recently, Atkins’ new single “Farmers Daughter,” is the first song to be released off his highly-anticipated fourth album due out later this year. This song along with Atkins’s complete lineup of music will be performed live at Food Lion Speed Street.

Musical performances for the event begin Thursday, May 27 at one of two stages – the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street. Additional artists will be announced soon.

Live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet, Velveeta Shells & Cheese and many more are offered to attendees free of charge. Gates open each day at 12 p.m. ET.

Visit www.velveeta.com/RodneyAtkins to listen to Rodney Atkins’ new single, “Get Together,” download recipe ideas and to experience the “Best Side of Dinner,” Velveeta Shells & Cheese.

For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

EVERCLEAR TO APPEAR AT FOOD LION SPEED STREET MAY 28

MULTI-PLATINUM BAND HEADLINING MILLER LITE STAGE

HARRISBURG, N.C. (April 26, 2010) – Everclear, led by singer-songwriter Art Alexakis, will showcase its album In a Different Light on the Miller Lite stage at Food Lion Speed Street. With nearly two decades of music to its credit, the multi-platinum group will perform Friday, May 28 at 9:30 p.m. ET.

Alexakis’s approached In A Different Light with a fresh rendition of the 1995 hit “Santa Monica” and eight career hits like “Learning How To Smile,” “I Will Buy You A New Life,” “Summerland,” “Everything To Everyone,” “Wonderful,” “Father Of Mine,” “Rock Star” and “The Maple Song.”

Alexakis says, "It's so amazing to see the enthusiasm and intensity of our fans.....not to mention the diversity in age...they range from 15 to 50...it's great to see kids who were in middle school singing all the words to every song!"

The album also features two Alexakis-penned tunes, “Here Comes The Darkness” (originally recorded for the 2006 first post-Capitol Records set Welcome To The Drama Club but never before released) and the first single “At The End Of The Day,” featuring backing vocals by Portland’s underground funk gospel scene including soul singer Liv Warfield. In addition to Alexakis, In A Different Light features the Everclear ensemble of 2003-2009 (guitarist Davey French, keyboardist Josh Crawley, bassist Sam Hudson) and drummer Tommy Stewart.

Everclear’s extensive discography began with World Of Noise (released independently in 1993 and re-issued by Capitol the following year), the Capitol-released The Best Of Everclear, and The Vegas Years (2008) that featured songs made popular by The Go-Go’s, Hall & Oates, Van Morrison, Tom Petty and others. The band’s last album of all-original material was 2006’s Welcome To The Drama Club.

“For the past 15 years, Everclear has built a reputation as one of the leading rock bands,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer. “With Everclear performing on the Miller Lite stage, it is a perfect fit for fun and great music.”

Located in the heart of Charlotte, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

Musical performances for the three-day festival begin Thursday, May 27 at one of two stages –the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street. Additional artists will be announced soon.

Admission to Food Lion Speed Street is free. Gates open each day at 12 p.m. ET. For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

MILLER LITE BREWS BIG SOUNDS WITH SMALL-TOWN ARTIST COREY SMITH

FOOD LION SPEED STREET GEARS UP FOR MAY 29 PERFORMANCE

HARRISBURG, N.C. (April 19, 2010) – Corey Smith, a thirty-two-year-old Georgia-native, will perform his eclectic mixture of country, rock and blues on the Miller Lite stage at Food Lion Speed Street on May 29 at 9:30 p.m. ET.

Smith has a reputation as one of modern country’s hottest young artists, an indie performer with a dedicated following built primarily through social media and attracting fans on a grassroots level. A career that began in small, local bars near his hometown of Jefferson, Ga., has led to sold out shows across the country.

“It’s impressive how Corey (Smith) has developed such a strong and loyal listener base through social media and the web,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer. “We’ve been doing this for 15 years and for the first time will experience the power of a viral movement at Food Lion Speed Street. That movement is lured by Corey’s lyrics which apply uniquely to each person yet inspire all.”

Smith’s latest release, Keeping Up with the Joneses, was produced by Russ-T Cobb (top-selling singer-songwriter Avril Lavigne and recording artist, songwriter and record producer Butch Walker). This is his sixth independent album and features some of Smith’s autobiographical tunes. Songs such as the suggestive “Dirtier By the Year” and the melodic last-call-anthem “Sweet Sorrow” are hits with his fans, joining the ranks of fan-favorites “Twenty-One,” “If I Could Do It Again,” and “Maybe Next Year.” With more than twenty of his best-selling songs available for free download at www.coreysmith.com, Smith is able to share his most popular songs with fans before they purchase a ticket to a show.

Smith’s last Charlotte show was at the grand opening of the Charlotte Fillmore in June 2009. Food Lion Speed Street is expected to be Smith’s largest Charlotte performance to date with an estimated 400,000 fans visiting the three-day festival.

Musical performances for the event begin Thursday, May 27 at one of two stages –the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street.

Live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more are offered to attendees free of charge. Gates open each day at 12 p.m. ET.

For a complete schedule of events, visit www.600festival.com, Food Lion Speed Street’s Facebook Page or follow on Twitter @flspeedstreet.

CHEVROLET PUTS JOSH TURNER IN THE DRIVER’S SEAT AT FOOD LION SPEED STREET

COUNTRY-MUSIC STAR PERFORMING MAY 28

HARRISBURG, N.C. (April 12, 2010) – Food Lion Speed Street and Chevrolet announced today that country music star Josh Turner will perform at the 16th annual festival located in Charlotte, N.C., on Friday, May 28. Beginning at 9:30 p.m. ET, he will take the Coca-Cola stage for a free performance.

Known for his deep, soulful voice, Turner recently released his fourth studio album – Haywire. He was inspired by the album’s debut single “Why Don’t We Just Dance,” which held the No. 1 position on Billboard’s Hot Country Songs chart for four consecutive weeks and also topped the Mediabase/Country Aircheck chart. On this album, he wrote or co-wrote five of the album’s 11 songs including “Haywire,” “As Fast As I Could,” “Eye Candy,” “Friday Paycheck” and “The Answer.”

The Hannah, S.C. native has sold more than four million albums and garnered three multi-week No. 1 songs (“Your Man,” “Would You Go With Me,” and “Why Don’t We Just Dance”). His debut album was certified platinum for more than one million copies sold, and his sophomore album, Your Man, was one of only four country albums to reach double-platinum status in 2006. His third studio album, Everything Is Fine, was certified gold in 4 weeks. Six years after his Opry debut in 2001, he was inducted into the prestigious organization, becoming one of the youngest artists to receive such an honor.

"Josh Turner has taken the country music industry and its fans by storm, and we’re excited to feature him on the Coca-Cola stage,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer.

"Chevrolet is a long-standing, valued partner of this event and to have them bring such a big name in country music to our region demonstrates their deep commitment to the fans.”

Chevrolet has been an integral partner with Food Lion Speed Street since its inception in 1995. Over the course of 16 years, they have been an active sponsor but most notably the presenting sponsor for Friday night’s headlining act.

Located in the heart of Charlotte, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.

Musical performances for the three-day festival begin Thursday, May 27 at one of two stages - the Miller Lite stage located in the parking lot at the corner of Third Street and Poplar Street and the Coca-Cola stage which intersects with East Trade Street and Tryon Street. Additional artists will be announced soon.

Admission to Food Lion Speed Street is free. Gates open each day at 12 p.m. ET. For a complete schedule of events, visit www.600festival.com.

For fans attending the festival and visiting the NASCAR Hall of Fame, guests are encouraged to utilize Tryon Street to Martin Luther King Boulevard as the safest route to reach the NASCAR Hall of Fame.

Since 1996, JHE Production Group has promoted and produced Food Lion Speed Street, and Howard believes the new setup will be the best location in years providing easier access to the light rail, ample parking options and a smooth flow for foot traffic. The light rail offers numerous drop-off points in the vicinity of Food Lion Speed Street. In addition, multiple parking decks, street-level parking and local lots are within walking distance of the activities. The event is free to the public. Gates open each day at 12 p.m. ET. For a complete schedule of events and parking details, visit www.600festival.com.

FOOD LION SPEED STREET WELCOMES NEW LOCATION

NASCAR HALL OF FAME INCLUDED IN FOOTPRINT

HARRISBURG, N.C. (April 7, 2010) – Food Lion Speed Street, the three-day festival scheduled for May 27 to May 29 and located in Charlotte, N.C., will entertain more than 400,000 fans in a new location. Food Lion Speed Street will begin at Fifth Street and Tryon Street and extend south on Tryon Street to Martin Luther King Boulevard. The footprint also includes several blocks of Third Street between Tryon Street and Poplar Street. A pedestrian corridor along Martin Luther King Boulevard will be available to reach the NASCAR Hall of Fame. "With the NASCAR Hall of Fame opening this year, it made complete sense to move Food Lion Speed Street and enhance the fan experience with the new venue," said Jay Howard, president of JHE Production Group Inc. and event promoter and producer. “The new footprint will provide fans with a safe route along Tryon Street and Martin Luther King Boulevard to access the NASCAR Hall of Fame as well as partake in the numerous NASCAR-related activities and musical entertainment.” Food Lion Speed Street offers live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more. Numerous fan-friendly destinations will be included such as:

• NASCAR Hall of Fame - 400 Martin Luther King Boulevard
• Food Lion Kids Zone presented by General Mills - Tryon Street between Martin Luther King Boulevard and Third Street
• Miller Lite Stage - Parking lot at the corner of Third Street and Poplar Street
• Coca-Cola Stage - East Trade Street and Tryon Street

For fans attending the festival and visiting the NASCAR Hall of Fame, guests are encouraged to utilize Tryon Street to Martin Luther King Boulevard as the safest route to reach the NASCAR Hall of Fame.

Since 1996, JHE Production Group has promoted and produced Food Lion Speed Street, and Howard believes the new setup will be the best location in years providing easier access to the light rail, ample parking options and a smooth flow for foot traffic. The light rail offers numerous drop-off points in the vicinity of Food Lion Speed Street. In addition, multiple parking decks, street-level parking and local lots are within walking distance of the activities. The event is free to the public. Gates open each day at 12 p.m. ET. For a complete schedule of events and parking details, visit www.600festival.com.

JHE PRODUCTION GROUP INC. RECIPIENT OF TWO EVIE AWARDS

Food Lion Speed Street and NASCAR Rev’d Up Earn Top Honors

HARRISBURG, N.C. (March 30, 2010) – JHE Production Group Inc. (JHE) was honored by the International Special Events Society (ISES) – Greater Charlotte Chapter with two 2009 EVIE Awards. The awards were presented live during a ceremony on Sunday, March 28 in Charlotte, N.C. JHE earned an award for “Best Green Event” for the environmentally-friendly practices implemented at the 2009 Food Lion Speed Street and an award for “Best Public Event under 20,000” for its production of NASCAR Rev’d Up. At the 15th annual Food Lion Speed Street, JHE introduced a recycling program that generated substantial success in collecting aluminum cans, plastic bottles and cardboard, and paved the way for other Charlotte events to initiate a similar, large-scale recycling effort. NASCAR Rev’d Up debuted May 13, 2009, as a live concert, corporate hospitality program and interactive festival designed to engage NASCAR fans and the local community. More than 13,000 fans and 40 corporate sponsors participated.

ISES recognizes the finest work in special events and serves as a celebratory, educational and networking organization in the special events industry. For more information on ISES, visit www.isescharlotte.com and for more information on JHE, visit www.gojhe.com.

THE CARS, STARS, AND GUITARS OF FOOD LION SPEED STREET DEPART AFTER SUCCESSFUL THREE-DAY EVENT

CHARLOTTE, N.C. – May 23, 2009 – Cars, stars and guitars adorned the 15th annual Food Lion Speed Street as an estimated 400,000 fans attended the three-day festival to enjoy entertainment from the likes of Bell Biv DeVoe, Clint Black, Jason Aldean, Gavin DeGraw and several others; to experience the sights and sounds of NASCAR; and to sample a variety of vendor displays throughout the event. "The 15th annual Food Lion Speed Street was a huge success in terms of attendance, musical performances, displays and the launch of a new recycling program," said Jay Howard, promoter and producer of Food Lion Speed Street. "We couldn't be more pleased with the results."

Highlights from the event include:

• An estimated 400,000 people attended the three-day festival.
• After initiating a recycling program for the 2009 Food Lion Speed Street, event organizers project approximately five to seven tons of plastic bottles, aluminum cans and cardboard were collected.
• Musical performances by Gavin DeGraw, Clint Black, Bell Biv DeVoe, Jason Aldean, Lifehouse and Rodney Atkins.
• Great American Country (GAC) filmed an episode of the television series Drafting Partners featuring NASCAR driver Michael Waltrip and Atkins. A portion of the episode took place at Food Lion Speed Street prior to Atkins performance at the Coca-Cola stage. Drafting Partners puts you in the middle of pit road with one of country’s hottest stars and one of NASCAR’s coolest drivers. The Waltrip and Atkins episode will debut Thursday, July 2 at 9:30 p.m. EDT, on GAC.
• Stars from the racing industry appeared at Food Lion Speed Street including Richard Petty, Kurt and Kyle Busch, Clint Bowyer, Kevin Harvick, Jamie McMurray, Denny Hamlin, Mark Martin, Reed Sorenson, Jeff Burton, Elliott Sadler along with several others.
• The organizing committee for Food Lion Speed Street, known as the 600 Festival Association, presented Speedway Children’s Charities with a $100,000 donation, which provides needed funds to care for children in educational, financial, social and medical need in order to help them lead productive lives.

Each year Food Lion Speed Street is committed to bringing the local community and NASCAR fans an unprecedented, safe experience with quality live entertainment, access to NASCAR’s brightest stars, and a variety of interactive vendor displays to please all ages. Dates for the 2010 event are set for May 27, 28 and 29.

For more information, visit www.600festival.com

15th ANNUAL FOOD LION SPEED STREET ANTICIPATES 400,000 FANS IN UPTOWN CHARLOTTE

Environmentally-Friendly Practices to Debut at Three-Day Festival

HARRISBURG, N.C. – May 18, 2009 – Each year, Food Lion Speed Street entertains approximately 400,000 fans with a variety of award-winning musicians and artists, appearances and autograph sessions with NASCAR’s brightest stars, and vendor displays from sponsors such as Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more. This year’s event proves to be no different. From May 21 to May 23, Food Lion Speed Street will heat up with performances by Gavin DeGraw, Clint Black, Bell Biv DeVoe, Jason Aldean, Lifehouse and Rodney Atkins. Fans also will have access to racing’s best with the likes of Richard Petty, Kurt and Kyle Busch, Clint Bowyer, Kevin Harvick and many more. For a list of performances and appearances, visit www.600festival.com. Food Lion Speed Street offers engaging activities for all ages. The Food Lion Kids’ Zone presented by General Mills provides a safe and fun area for children and features household brands such as Cheerios, Honey Nut Cheerios, Chex, Lucky Charms, Hamburger Helper, Cinnamon Toast Crunch and Totino’s. For the older generation, there are numerous choices such as the SPEED Theater, go-kart racing against driver Kyle Busch, show cars, product displays, Kellogg's tire changing station and much more. Giveaways abound as well as new opportunities to engage with NASCAR sponsors and products. Admission to the Food Lion Speed Street is free. Gates will open on May 21 at 12 p.m. EDT.

Going Green

Food Lion Speed Street is introducing environmentally-friendly practices at this year’s three-day festival. Event sponsors, Food Lion, Coca-Cola and Reynolds, and event promoter and producer JHE Production Group, are dedicated to reducing the event’s footprint and lay the groundwork for a long-term recycling effort.

"Preserving the environment is a responsibility we take seriously, and the introduction of this recycling initiative is a step in the right direction," said Jay Howard, president of JHE Production Group. “Food Lion Speed Street’s partners, in particular Food Lion, have made recycling a priority for many years to come, and as a first step, a volunteer work force will diligently communicate and work with our guests to reduce the amount of waste.”

In 2008, an estimated 64 tons of garbage were discarded, along with 14 tons of recycled cardboard and 150 gallons of cooking oil or grease.

To minimize the amount of waste this year, plastic bottles and aluminum cans will be recycled. Recycling containers will be located at the food court, Food Lion cooking stage, Miller Lite stage and the Coca-Cola stage. Hands on Charlotte and Net Impact will provide the manpower to fuel the on-site recycling efforts for Food Lion Speed Street.

For more information on Food Lion Speed Street and for updated artist and driver schedules, visit www.600festival.com

FOOD LION SPEED STREET LURES NASCAR's BEST

Richard Petty, Kurt Busch, Kevin Harvick and Others to Appear for the Fans

HARRISBURG, N.C. – May 11, 2009 –Food Lion Speed Street today announced the lineup of NASCAR’s brightest stars appearing at the 15th annual, family-friendly event May 21-23. Food Lion Speed Street will satisfy any NASCAR fan’s appetite for driver access with racing legend Richard Petty, 2004 NASCAR Sprint Cup Series Champion Kurt Busch, Clint Bowyer, Reed Sorenson, Kyle Busch, Jamie McMurray, Talladega-winner Brad Keselowski and several special guests. Drivers and guests will appear at a variety of locations within Food Lion Speed Street, beginning at noon, Thursday, May 21 EDT and concluding at 11 p.m. EDT, Saturday, May 23. Admission to Food Lion Speed Street is free. Located in the heart of Charlotte, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors such as Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more. An appearance schedule is outlined below. Times and locations are subject to change.

Thursday, May 21

Friday, May 22

Saturday, May 23

To Note: *A limited number of wristbands for Jamie McMurray’s appearance will be distributed at 12 p.m., Friday, May 22. **Wristbands will be distributed to the first 300 people in line at the Chevrolet display on Friday, May 22 beginning at 12:30 p.m., rain or shine. All ages included and each person must be present to receive a wristband. One autograph per person. ***Wristbands guarantee an autograph to the first 200 in line at the Cheerios Stage by 5 p.m., Friday, May 22. One autograph per person. ****For the Richard Petty appearance at the Paralyzed Veterans Display, 150 wristbands will be distributed at 12 p.m., Saturday, May 23.

For more information on Food Lion Speed Street and updated schedules, visit www.600festival.com.

MUSICAL LINEUP FOR 15TH ANNUAL FOOD LION SPEED STREET ANNOUNCED

Gavin DeGraw, Clint Black and Bell Biv DeVoe among Artists to Perform

HARRISBURG, N.C. – May 4, 2009 – Beginning May 21, some of music’s biggest names including Gavin DeGraw, Clint Black, Bell Biv DeVoe, Jason Aldean, Lifehouse and Rodney Atkins, will heat up the streets of Charlotte for the 15th annual Food Lion Speed Street. Musical performances for the three-day festival will begin Thursday, May 21 at one of two stages -the Miller Lite Stage located at the corner of Eighth Street and Brevard and the Coca-Cola stage which intersects with East Trade Street and Tryon Street. Located in the heart of Charlotte and produced by JHE Production Group, Food Lion Speed Street delivers an unprecedented experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more. Admission to Food Lion Speed Street is free. Gates will open on May 21 at 12 p.m. EDT. For a complete schedule of events, visit www.600festival.com. A schedule for the Miller Lite and Coca-Cola stages is outlined below.

Miller Lite Stage

Jason Aldean - Thursday, May 21 at 9:30 p.m.
Lifehouse - Friday, May 22 at 9:15 p.m.
Gavin DeGraw - Saturday, May 23 at 9:30 p.m.

Jason Aldean, a talented country music artist with the Broken Bow Records label, premieres Thursday on the Miller Lite stage. He has released two albums, a self-titled album “Jason Aldean” in 2005 and “Relentless” in 2007, both of which have been certified platinum and gold, respectively, by the Recording Industry Association of America (RIAA). Resulting from the first two albums were six singles on the Billboard Hot Country Songs charts, including the No. 1 hit "Why" in 2006. Aldean released a new CD entitled “Wide Open” in April 2009 featuring his seventh single "She's Country.” Lifehouse, a young and successful rock group, will take the stage Friday evening. In 2000, “No NameFace” became a multi-platinum album featuring “Hanging by a Moment,” a No. 1 alternative song which became Top 40’s Most Played Song. Then again in 2005, Lifehouse’s self-titled album went platinum and yielded “You and Me,” a hit ballad that spent more than 60 weeks on Billboard’s Hot 100 chart. Album “Who We Are” was released in 2007. Arguably a fan favorite, 32-year-old Gavin DeGraw will perform some of his well-known songs such as “Chariot”, “I Don’t Want to Be” and “In Love with a Girl.” The singer-songwriter and musician is no stranger to the NASCAR industry. Most recently he performed the national anthem at the 51st running of the Daytona 500 and at Chicagoland Speedway in 2008.

Coca-Cola Stage

Bell Biv DeVoe - Thursday, May 21 at 9 p.m.
Rodney Atkins, presented by Chevrolet - Friday, May 22 at 9:15 p.m.
Clint Black - Saturday, May 23 at 9:15 p.m.

Thursday, May 21, the Coca-Cola stage will feature Bell Biv DeVoe, a trio that split from R&B group New Edition. In their brief tenure as Bell Biv DeVoe, Ricky Bell, Michael Bivins and Ronnie DeVoe sold more than three million copies of their first album which featured hit songs like “Poison,” “B.B.D. (I Thought it Was Me),” “When Will I See You Smile Again,” and “Dope.” Chevrolet is proud to present Rodney Atkins to the Coca-Cola stage Friday night. A country music artist with three successful albums under his belt, Atkins recently released his latest album “It’s America” which has already topped the charts with feature song “It’s America.” His second album, “If You're Going Through Hell,” was certified platinum and has several Number One singles including "If You're Going Through Hell (Before the Devil Even Knows)," “Watching You," "These Are My People" and "Cleaning This Gun (Come On In Boy)." Grammy Award-winning, country music singer-songwriter, record producer, multi-instrumentalist and actor Clint Black will be showcased at the Coca-Cola stage Saturday night. Since his career began in 1989, he has produced multiple gold, platinum, double platinum and triple platinum albums and more than a dozen times topped the charts with unforgettable singles.

For more information on Food Lion Speed Street, visit www.600festival.com.

2008 FOOD LION SPEED STREET RACES INTO UPTOWN WITH STARS TO BACK IT

HARRISBURG, NC – (May 8, 2008) – The fourteenth annual Food Lion Speed Street is racing into uptown on Thursday, May 22 until Saturday, May 24th bringing cars, stars and guitars. In addition to celebrating NASCAR’s strong regional heritage, the event will assist in promoting Charlotte and its surrounding communities. Known as the world’s largest race festival, this three day, free event will arguably generate more excitement than any other single event in Charlotte during the month of May. This year’s event will feature past NASCAR Champions, a NASCAR artist, NASCAR Pit Crews and even a fitness guru. With over 29 scheduled appearances, Food Lion Speed Street will be the place to be for autographs and a chance to meet your favorite driver. It is the only event of its kind in the area with crowds in excess of 400,000 from all over the country. Get up close and personal to seventeen different Sprint Cup drivers and grab some free give aways from all of the sponsors. The event will span several city blocks along Tryon Street from 4th Street to 7th Street; from 7th Street to College Street and 8th Street to Brevard. The event will play host to three stages and a vast array of other activities from sponsors such as Food Lion, Coca-Cola, Miller Lite, Budweiser, Chevrolet and General Mills. Every year the festival falls right in between the Sprint All-Star Race and the Coca-Cola 600 attracting more and more drivers for appearances and autographs.

WHO'S WHO OF NASCAR SLATED FOR 2007 FOOD LION SPEED STREET FESTIVAL

FORMER CUP CHAMPS RICHARD PETTY, DALE JARRETT, BOBBY LABONTE AND KURT BUSCH SET TO APPEAR HARRISBURG, NC – (May 10, 2007) – If an event is measured by the success of its participants then this year’s Food Lion Speed Street festival in uptown Charlotte is shaping up as one to remember. The current and former NASCAR drivers and owners slated to appear at this year’s event have amassed an amazing 11 NASCAR NEXTEL Cup championships, 305 NASCAR NEXTEL Cup wins, 1,080 top-five finishes, 1,754 top-ten finishes, 210 pole positions, 102 NASCAR Busch Series wins, 9 NASCAR Craftsman Truck Series wins and just to add a little extra - 3 Super Bowl wins in the highly competitive National Football League. The list is befitting for a city that will soon host the NASCAR Hall of Fame -- former NASCAR NEXTEL Cup champions Richard Petty, Bobby Labonte, Dale Jarrett and Kurt Busch join Cup standouts Clint Bowyer, Jeff Burton, Kasey Kahne, Casey Mears, Kyle Petty, David Reutimann, Elliott Sadler, J.J. Yeley and current Washington Redskins head coach Joe Gibbs in attendance at the event. Gibbs, a Football Hall of Fame Inductee, fittingly kicks off the schedule with a 12:00 noon appearance at the Coca-Cola Stage on Thursday, May 24th. Kasey Kahne will make it just by a whisker for his 1:30pm – 3:30pm showing at the Gillette Fusion display on Friday, May 25th. Later that day Kyle Petty will sign autographs at the Cheerios/Betty Crocker Racing Stage from 5pm – 7pm. 2004 Cup champion Kurt Busch will appear in the Miller Lite area at 6pm and then move to the Miller Lite Stage for a Q&A session at 8pm. David Reutimann gets the action broiling at the Burger King Display at 7:30 pm on Friday night. Jeff Burton, a 19 time NASCAR NEXTEL Cup race winner, and 8 time Cup race winner Kyle Petty will join 1999 NEXTEL Cup Champion Dale Jarrett on the Coca-Cola Stage at 8:30pm. Current Cup stars Clint Bowyer, Casey Mears and J.J. Yeley will be available at the Chevrolet Display on Friday as well. Seven-time champion Richard Petty, who accumulated 200 wins in the No.43 car during a 30-plus year NASCAR career will headline the Saturday, May 26th lineup with a 7pm – 9pm appearance at the Cheerios/Betty Crocker Racing Stage. Earlier that day 2000 NASCAR NEXTEL Cup champ Bobby Labonte, current driver of the famed No. 43, will celebrate his 43rd birthday and sign autographs at the Coca-Cola Stage starting at 11am. Fan favorite Elliott Sadler closes out the action later that evening with a Q&A session on the Coca-Cola Stage. NASCAR Busch Series competitors Stephen Leicht and Robert Richardson are also scheduled to appear at their sponsors' displays during the course of the festival. 16 NASCAR drivers and one very popular NFL coach/NASCAR team owner will help make this year’s Food Lion Speed Street a racing fan's dream come true. For more information on driver appearances please visit our website at www.600festival.com. As always driver appearance schedules are subject to change.

BEACH MUSIC BONANZA ON TAP FOR BUDWEISER STAGE

THURSDAY NIGHT FOOD LION SPEED STREET LINEUP SET TO HAVE THEM DANCING IN THE STREET HARRISBURG, NC – (May 4, 2007) – Pull out a cool drink, break out the suntan lotion and get ready to get some sand between your toes. A bonanza of America’s best beach music is primed to perform on the Budweiser Stage to help kick off opening night festivities at this year’s Food Lion Speed Street festival in uptown Charlotte on Thursday, May 24th. The Beach music line up features many of the best known performers in the field including Bill Pinkney of the original Drifters, who is known as a pioneer in the genre. Pinkney has been the recipient of various musical awards from the Rhythm and Blues Foundation Pioneer Award, as well as induction into the Vocal Group Hall of Fame, the Rock and Roll Hall of Fame, United Group Harmony Association, Vocal Group Hall of Fame, and the Beach Music Hall of Fame. Also headlining on the Budweiser stage is Maurice Williams of Maurice Williams and the Zodiacs. Williams is a South Carolina native who penned the classic doo-wop song "Little Darlin”. Pinkney and Williams will be joined by another Beach music legendary group –The Tams. The Atlanta, GA based group hit it big in the 60’s when "What Kind Of Fool (Do You Think I Am)", reached the Top Ten on the U.S. Billboard Hot 100. The group had another hit with the classic "Be Young, Be Foolish, Be Happy". Bo Shronce will also join in the Thursday night festivities as will, Jackie Gore. The star studded Beach music lineup adds to what was an already extremely talented Food Lion Speed Street musical lineup. These acts join the previously announced acts Better Than Ezra, Diamond Rio, Sara Evans, LOVERBOY, Puddle of Mudd, The Wreckers, Joe Nichols, Tony! Toni! Toné, Cheap Trick and After 7 at this year’s event. Food Lion Speed Street is scheduled for May 24th through the 26th. The free festival has brought top-quality entertainment to uptown Charlotte for more than a decade. In addition to celebrating NASCAR’s strong heritage in the region it assists in promoting Charlotte and surrounding communities, leading to a major economical impact of the entire region. Food Lion Speed Street draws an estimated 400,000 in attendance and provides added excitement to a 12 block entertainment zone in Charlotte’s center city during the month of May. For more information please visit our website at www.600festival.com.

BETTER THAN EZRA, DIAMOND RIO AND DANIELLE PECK READY TO DAZZLE ON BUDWEISER STAGE

2007 FOOD LION SPEED STREET MAY LINEUP PACKS POWER PUNCH WITH VARIOUS MUSICAL GENRES HARRISBURG, NC – (April 20, 2007) – Diamond Rio, one of country music’s most versatile and talented groups joins forces with rising young country music vocalist Danielle Peck and alternative rock giant Better Than Ezra to comprise a formidable lineup for the Budweiser stage for the 2007 Food Lion Speed Street festival. The world’s largest race festival will be held in uptown Charlotte from Thursday, May 24th through Saturday, May 26th. New Orleans based alternative rock trio Better Than Ezra pops the top on the Budweiser stage activity on Friday night May 25th. The New Orleans based group enjoyed their period of greatest chart success during the 1990’s following their debut major-label release (Deluxe), which spawned their highest-charting hits including the single "Good" which became a major pop hit, reaching the #1 position on the Billboard chart. Diamond Rio takes center stage on Saturday night, May 26th. This gathering of virtuoso performers has amassed six “Vocal Group of the Year” awards collectively from the Academy of Country Music and the Country Music Association, 25 Top Ten country hits, 15 top 5 singles including 9 # 1’s and over 10 million in record sales. Diamond Rio has created one of the most unique sounds in country music history. They have successfully combined stunning bluegrass harmonies with a driving beat, along with some of the most outstanding solo instrumental work. Their rich resume includes five Country Billboard No. one hits including "Meet in the Middle," "How Your Love Makes Me Feel," "One More Day," "Beautiful Mess" and "I Believe." Danielle Peck is a Jacksonville, NC native who has recently charged through the country charts with her hit single “Isn’t That Everything.” Her self-titled debut release was preceded by the chart-rocketing first single "I Don't.” Peck opens up for Diamond Rio on Saturday May 26th. Better Than Ezra, Diamond Rio and Danielle Peck help round out an extremely diverse and talented Food Lion Speed Street musical lineup. They join the previously announced acts Sara Evans, LOVERBOY, Puddle of Mudd, The Wreckers, Joe Nichols, Tony! Toni! Toné, Cheap Trick and After 7 in this year’s event. Food Lion Speed Street has brought top-quality entertainment to uptown Charlotte for more than a decade. In addition to celebrating NASCAR’s strong heritage in the region it assists in promoting Charlotte and surrounding communities, leading to a major economical impact of the entire region. Food Lion Speed Street draws an estimated 400,000 in attendance and provides added excitement to a 12 block entertainment zone in Charlotte’s center city during the month of May. For more information please visit our website at www.600festival.com.

THE WRECKERS, SARA EVANS, LOVERBOY AND PUDDLE OF MUDD READY TO MAKE BIG SPLASH ON MILLER LITE STAGE

2007 FOOD LION SPEED STREET PRESENTS TALENTED AND DIVERSIFIED LINEUP HARRISBURG, NC – (April 12, 2007) – One of country music’s most popular female singers Sara Evans, 80’s Rock mega band LOVERBOY, the exciting alternative rock band Puddle of Mudd and one of country music’s hottest groups The Wreckers headline an eclectic mix of talent and energy that will grace the Miller Lite stage for the 2007 Food Lion Speed Street festival to be held in uptown Charlotte from Thursday, May 24th through Saturday, May 26th. The Wreckers kick off the Miller Lite stage action on Thursday night, May 24th, opening up for Sara Evans. The Wreckers have been nominated in two different categories for the 2007 CMT Music Awards – Duo Video of the Year and Breakthrough Video for "Leave the Pieces". They have also been nominated for two ACM Awards, Top Vocal Duo and Top New Duo or Vocal Group. To top it all off they were also nominated for a Grammy Award for Best Country Performance by a Duo or Group with Vocal. Evans was hailed as a country traditionalist when she made her recording debut in 1997 but freely explored pop and rock influences in her ensuing albums. Her Born To Fly CD released in 2000 earned an Album of the Year nomination from the Country Music Association, and her 2003 Restless project garnered a similar nod from the Academy of Country Music. Evan’s has generated four number one hits, "No Place That Far," a duet with Vince Gill, "Born to Fly," "Suds in the Bucket" and "A Real Fine Place to Start." Her current album Real Fine Place has earned substantial critical acclaim. The infectious title track has risen faster than any other hit in her career, skyrocketing to the tops of the country singles charts. LOVERBOY claims the Miller Lite stage on Friday, May 25th. In 1980, LOVERBOY introduced themselves to the world with their self-titled debut album. They quickly became one of America's and MTV's most popular rock bands. From 1980 through 1987 LOVERBOY garnered four multi-Platinum albums and numerous international Gold albums. Their tours sold out arenas and stadiums nationwide. Their hit singles came one after another, and went on to become the anthems and party songs of an entire generation of rock concert going fans. LOVERBOY’s red leather pants, bandannas, and big rock sound define the band’s trademark image and high-energy live show. Their hit song “Workin' For The Weekend” became an American rock anthem. Puddle of Mudd brings excitement and frenetic action to Food Lion Speed Street on Saturday May 26th. The band broke into the alternative rock music scene in 1994 with their debut album Stuck. The Kansas City, MO based band has since released two major label efforts Come Clean (2001) and Life On Display (2003). Come Clean generated three Number one Rock singles “She Hates Me,” “Drift and Die” and “Blurry.” Life on Display came up big with the Rock chart topper “Away From Me.” Miller Lite will also close out the event with a fireworks extravaganza that will be choreographed to the final song performed by Puddle of Mudd. Sara Evans, LOVERBOY, Puddle of Mudd and The Wreckers join the previously announced acts Joe Nichols, Tony! Toni! Toné, Cheap Trick and After 7 in this year’s Food Lion Speed Street lineup. Food Lion Speed Street has brought top-quality entertainment to uptown Charlotte for more than a decade. In addition to celebrating NASCAR’s strong heritage in the region it assists in promoting Charlotte and surrounding communities, leading to a major economical impact of the entire region. Food Lion Speed Street draws an estimated 400,000 in attendance and provides added excitement to a 12 block entertainment zone in Charlotte’s center city during the month of May. For more information please visit our website at www.600festival.com.

2007 FOOD LION SPEED STREET UNLEASHES THREE BIG ACTS FOR COCA-COLA STAGE

JOE NICHOLS, CHEAP TRICK AND TONY! TONI! TONE! HEADLINE 2007 MAY FESTIVAL LINEUP HARRISBURG, NC – (April 4, 2007) – Country music superstar Joe Nichols, the R&B supergroup Tony! Toni! Toné and the legendary rock group Cheap Trick join forces on the Coca-Cola stage to provide a formidable lineup for the 2007 Food Lion Speed Street festival to be held in uptown Charlotte from Thursday May 24th through Saturday May 26th. 2007 will mark the 13th consecutive year that Food Lion Speed Street will help celebrate the strong tradition of NASCAR racing in Charlotte during the month of May. Tony! Toni! Toné!, breaks the ice on the Coca-Cola stage Thursday night. The Oakland, CA band first rose to popularity during the late 1980s. Their first album, Who?, was released in 1988. The album went gold and had several hit singles. The first of these, "Little Walter" went to #1 on the R&B charts. Three other singles, "Born Not To Know", "For The Love Of You" and "Baby Doll" were all Top 10 R&B singles. The group's second album The Revival was released in 1990 and reached platinum status. The album spawned several #1 R&B hits with "It Never Rains", "Feels Good" and "Whatever You Want" all topping the R&B charts. Tony! Toni! Toné! released their best selling album to date, Sons Of Soul, in 1993. The album went double platinum and had hit singles "If I had No Loot" which hit #7 on the Hot 100, "Anniversary" which reached #10 on the Hot 100, and "(Lay Your Head On My) Pillow" which reached #4 on the R&B charts The group recently regrouped in 2006. The talented R&B group After 7 will kick off festivities on the Coca-Cola stage. The Indianapolis based group generated two number one hits on the R&B charts with "Ready Or Not" and “Can’t Stop.” Arkansas native Joe Nichols showcases Friday night’s lineup on the Coca Cola stage with the performance presented by Chevrolet. Nichols broke through with three number one hits on the on the U.S. Country charts, "The Impossible" and "Brokenheartsville" off his 2002 release Man With A Memory - an album that garnered three Grammy Award nominations, and "Tequila Makes Her Clothes Fall Off" from his 2005 release III. Nichols inherited his love of country music at the feet of semi-professional pickers including his grandfather, uncles and truck driving father Mike. Nichols newest hit single “I’ll Wait For You” currently ranks number 7 on the Billboard Country charts. Cheap Trick turns up the heat on the Coca-Cola Stage on Saturday Night. Cheap Trick released the highly anticipated new studio album “Rockford” on June 6th, 2006 via Cheap Trick Unlimited/Big3 Records. The first single “Perfect Stranger” was produced by Linda Perry and co-written by Cheap Trick and Perry. “This new record has all the best elements of our entire catalogue. It’s by far our best work yet,” says bassist Tom Petersson. Over the past three decades Cheap Trick turned out a slew of classic rock hit singles such as "Surrender," "I Want You To Want Me," "Ain't That A Shame" "Dream Police" "Voices" "Can't Stop Fallin' Into Love" and hit number one on the U.S. charts with “The Flame” in 1988. One of the band’s most recognized songs is a cover of Alex Chilton’s Big Star composition "In The Street" which served as the theme song for the hit television series “That 70’s Show.” Food Lion Speed Street has brought top-quality entertainment to uptown Charlotte for more than a decade. In addition to celebrating NASCAR’s strong heritage in the region it assists in promoting Charlotte and surrounding communities, leading to a major economical impact of the entire region. Food Lion Speed Street draws an estimated 400,000 in attendance and provides added excitement to a 12 block entertainment zone in Charlotte’s center city during the month of May. For more information please visit our website at www.600festival.com.

FOOD LION SPEED STREET VOTED “BEST LIVE ENTERTAINMENT”

CONCORD, N.C (Sept. 18, 2006) -- Food Lion Speed Street took top honors in the Best Live Entertainment category at the annual Gold Awards Gala. Hosted by TRIP Magazine, these awards are voted on by visitors to the Charlotte area. Winning this honor marks the third Gold Award Food Lion Speed Street has received in this category. More than 400,000 attended this year’s Food Lion Speed Street. Live musical acts included M.C. Hammer, Staind, Blake Shelton and REO Speedwagon. Special guest appearances were made by such NASCAR stars as Matt Kenseth, Dale Jarrett, Bobby Labonte and Richard Petty. With more than 20 years of entertainment production, JHE Production Group, Inc., continues to build on its outstanding reputation for excellence in event production and management. JHE Production Group is based in Concord, N.C.

FOOD LION SPEED STREET’S SUCCESS CONTINUED… AGAIN IN 2006

CONCORD, N.C. (June 1, 2006) – Food Lion Speed Street experienced record crowds once again as more than 400,000 people lined the streets of uptown Charlotte. The crowds, including numbers of all ages, enjoyed a variety of musical acts, such as MC Hammer, REO Speedwagon, Staind and South Carolina’s very own Julie Roberts. Appearances by NASCAR celebrities like Richard Petty, Dale Jarrett, Bobby Labonte and Elliott Sadler were big draws for the many racing fans in attendance. In the past, this three-day event took over eight city blocks in uptown Charlotte. However, due to the increase in crowds, a new layout encompassed this year’s festival, allowing attendees a better flow and the ability to view the exhibits and stages with more ease. “The around-the-clock effort that my entire crew put in for this event is what makes me feel lucky to be associated with such a dedicated group,” said Jay Howard, president of JHE Production Group. “With May being one of our busiest months, everyone was given several lists and asked to multi-task, which they did and did well. “The amount of work that this group does is incredible and they always seem to rise to the top under pressure.” Food Lion Speed Street has been recognized numerous times by various publications and organizations as one of the top festivals. It was most recently recognized as “Best Fair/Festival” by the International Special Events Society for 2005, as well as “Best Live Entertainment” for 2004 at the Annual Charlotte Visitors’ Gold Awards Gala. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. This year marks the 21st year for JHE Production Group, Inc. producing motorsports entertainment in Charlotte during May.

ANOTHER GREAT LINEUP OF NASCAR STARS AND CELEBRITIES CONFIRMED FOR FOOD LION SPEED STREET

CONCORD, N.C. (May 4, 2006) – Five former NASCAR Nextel Cup champs have confirmed their attendance at this year’s Food Lion Speed Street in uptown Charlotte, N.C. Richard Petty, Terry Labonte, Bobby Labonte, Dale Jarrett and Matt Kenseth are all slated to make an appearance at this three-day festival. Other NASCAR drivers that have marked this on their calendar include, Carl Edwards, Elliott Sadler and Jeff Burton. Local personalities, such as the anchors of WBTV-TV are on the schedule. Recently recognized as “Best Fair/Festival” by the International Special Events Society for 2005, as well as “Best Live Entertainment” for 2004 at the Annual Charlotte Visitors’ Gold Awards Gala, this free-admission festival was attended by a record crowd of more than 450,000 last year. Held on May 25-27, this year’s event promises to be even more exciting as it has grown and taken over more of uptown Charlotte. Three stages of various live musical acts, interactive exhibits, food vendors and celebrities will be offered. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. This year marks the 21st year for JHE Production Group, Inc. producing Motorsports entertainment in Charlotte during May.

VARIETY OF MUSICAL ACTS CONFIRMED FOR 2006 FOOD LION SPEED STREET.

FOR IMMEDIATE RELEASE VARIETY OF MUSICAL ACTS CONFIRMED FOR 2006 FOOD LION SPEED STREET CONCORD, N.C. (April 24, 2006) - REO Speedwagon, M.C. Hammer and South Carolina's very own country recording artist Julie Roberts have all confirmed their attendance for Food Lion Speed Street - 2006. For the past 12 years, Food Lion Speed Street in uptown Charlotte, N.C, has provided a unique entertainment source for those wanting a good time in a clean atmosphere. This year's event will be held on May 25-27 and again will offer three stages of various live musical acts, interactive exhibits, food vendors and celebrities all at no admission charge. In addition, this event has grown tremendously that an expansion was needed in uptown Charlotte. Food Lion Speed Street will now take place on Tryon between 5th and 2nd Streets and 3rd Street to Graham. In the past, it was on Tryon between 7th and Stonewall. A complete entertainment lineup will be confirmed in the next few weeks.Recently recognized as "Best Fair/Festival" by the International Special Events Society for 2005, as well as "Best Live Entertainment" for 2004 at the Annual Charlotte Visitors' Gold Awards Gala, this three-day festival was attended by a record crowd of more than 450,000 last year. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. This year marks the 21st year for JHE Production Group, Inc. producing motorsports entertainment in Charlotte during May.

FOOD LION SPEED STREET PLAYS HOST TO NUMEROUS CELEBRITIES AND NASCAR STARS

CONCORD, N.C. (May 2, 2005) – Defending NASCAR Nextel Cup champ Kurt Busch and defending NASCAR Busch Series champion Martin Truex, Jr., are just two of the more than 20 NASCAR celebrities locked in to this year’s Food Lion Speed Street in uptown Charlotte, N.C. Other NASCAR drivers slated to make an appearance include Dale Earnhardt, Jr., Kasey Kahne, Kevin Harvick, Richard Petty, Bobby Labonte and Rusty Wallace. Ryan Seacrest and the talent from FOX’s hit television show, “American Idol” will be performing, as well. For the past 11 years, Food Lion Speed Street has provided a unique entertainment source for those wanting a good time in a clean atmosphere. More than 400,000 filled the eight-city blocks last year. This year’s event will be held on May 26-28 and offers three stages of various live musical acts, interactive exhibits, food vendors and celebrities all at no admission charge. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. This year marks the 20th year for JHE Production Group, Inc. producing Motorsports entertainment in Charlotte during May.

PLENTY OF MUSIC TO SOOTHE THE SOUL

CONCORD, N.C. (April 4, 2005) – The streets of uptown Charlotte will be flooded with the sound of hip-hop, country and a little bit of rock ‘n roll as nine well-known and renowned musical acts have confirmed their participation for this year’s Food Lion Speed Street. For the past 11 years, Food Lion Speed Street in uptown Charlotte, N.C, has provided a unique entertainment source for those wanting a good time in a clean atmosphere. This year’s event will be held on May 26-28 and offers three stages of various live musical acts, interactive exhibits, food vendors and celebrities all at no admission charge. Recognized as the "Best Live Entertainment" for 2004 at the Annual Charlotte Visitors' Gold Awards Gala, this three-day festival was attended by a record crowd of more than 400,000 last year. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. This year marks the 20th year for JHE Production Group, Inc. producing motorsports entertainment in Charlotte during May.

FOOD LION SPEED STREET NAMED TO SOUTHEAST TOURISM TOP 20 EVENTS

CONCORD, N.C. (February 16, 2005) Entering its 11th year of free, family entertainment, Food Lion Speed Street has been selected as one of the Southeast Tourism Society’s Top 20 Events. This year’s event will take place again along Tryon Street in Uptown Charlotte, May 26-28. As always, the event is free to the public and showcases race-themed attractions and exhibits, appearances by NASCAR drivers, live musical entertainment from some of the top named artists, food, drink, and dynamic activities for the entire family. “We are honored to be recognized by the Southeast Tourism Society,” said John Cox, president of the 600 Festival’s board of directors. “A distinction like this really helps spread our message to areas outside the region.” Food Lion Speed Street competed with other events to be only one of twenty of the best events across the Southeast. Southeast Tourism Society publishes the list of winners quarterly and sends the list to over 300 newspapers, magazines, radio stations, TV stations and others, as well as 125 AAA publications. The combined circulation runs into the millions. STS Top 20 Events are also published on the Southeast Tourism Society web sites at www.southeasttourism.org and on www.escapetothesoutheast.com. “The Top 20 Events represents the best festivals the Southeast has to offer. Events that win this honor benefit from the widespread exposure and prestige that being named a Top 20 Events affords,” says Stephanie Brown-Newton, STS Coordinator of the Top 20 Events Program. Founded in 1983, the Southeast Tourism Society is dedicated to the promotion & development of tourism to its member states of Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. The membership includes state travel offices, attractions, hotels, motels, resorts, convention & visitors bureaus, airlines, bus companies, car rental agencies, newspapers, magazines and other travel related organizations.

FOOD LION SPEED STREET WINS AWARD

FOR IMMEDIATE RELEASE FOOD LION SPEED STREET EARNS BEST ENTERTAINMENT AWARD FOR 2004 CONCORD, N.C. (Sept. 21, 2004) – Food Lion Speed Street 2004 claimed the Best Live Entertainment for 2004 award at the 3rd Annual Charlotte Visitors’ Gold Awards Gala, held in the Grand Ballroom at The Westin Charlotte on September 8. Honoring those who have made a favorable impression on visitors in the Charlotte area, this award recognizes the best in the hospitality industry, including restaurants, shops, attractions and hotels. “Each year we strive to make Food Lion Speed Street the best possible outing for people of all ages,” said Jay Howard, Executive Director of the 600 Festival Association, Inc. “To win this award in only our second year of nomination is a high compliment to those who worked numerous hours to ensure this event was a complete success, along with the hundreds of thousands that enjoyed this year’s Food Lion Speed Street.” Other winners from this event with ties to the motorsports industry included – Dale Earnhardt, Inc., for Best of Charlotte and Best Day Trip and Lowe’s Motor Speedway for Best Recreational Activity. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. With more than 18 years of entertainment production, JHE Production Group, Inc., has an outstanding reputation for excellence in event production and management.

NO SURPRISE-FOOD LION SPEED STREET CONTINUED ITS SUCCESS IN 2004

CONCORD, N.C. (June 1, 2004) – Food Lion Speed Street 2004 proved to be a huge hit in uptown Charlotte, once again as record crowds enjoyed a variety of musical acts, exhibits and appearances by a host of local and national celebrities. More than 400,000 were on hand for the three-day festival. Close to 300,000 took part in 2003’s festival. As with any outdoor event, mother nature may or may not cooperate. A brief rain shower began at the most appropriate time on Saturday evening – when the legendary band Creedence Clearwater Revisited sang their hit tune, “Who Will Stop The Rain”, the clouds opened up. But those in attendance didn’t let this dampen their spirits. And the shower moved through the Charlotte area quickly. Actually just in time for the impressive fireworks display that took place over the uptown skies, spelling out NEXTEL, who sponsored the display. The American Idols from the hit show on FOX, entertained the crowd at Food Lion Speed Street with their rendition of “Ain’t No Mountain High Enough”, which they also performed in pre-race ceremonies before the Coca-Cola 600 at Lowe’s Motor Speedway. “We couldn’t be happier with the success of this year’s Food Lion Speed Street,” said Dave Godfredson, Director of Advertising and Promotions at Food Lion, LLC. “The entertainment lineup provided something for everyone, the exhibits just keep getting bigger and better and the celebrity list continues to grow each year. “Each year we strive to make this the best possible outing for people of all ages. Even the weather didn’t hurt our moods or for that matter, those that were enjoying all the festivities.” Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. With more than 18 years of entertainment production, JHE Production Group, Inc., has an outstanding reputation for excellence in event production and management.

600 FESTIVAL ELECTS TO PUT MORE FOCUS INTO FOOD LION SPEED STREET; ANNUAL PARADE WILL NOT BE HELD

CONCORD, N.C. (May 6, 2004) – The 600 Festival Association has decided that its annual kick-off parade for Food Lion Speed Street will not be held this year. This due in part because of the demand on the personal appearance schedule for NASCAR drivers, it has become extremely difficult to get commitments to participate in the parade. Many drivers will make individual appearances throughout Charlotte during the two weeks, including Food Lion Speed Street. “It was a difficult decision for us to make regarding whether or not to have the annual parade,” said Jay Howard, executive director of the 600 Festival. “Many in and around our community enjoyed participating and watching the parade. But Food Lion Speed Street is a much more interactive opportunity for the fans.” For the past 10 years, Food Lion Speed Street has provided a unique entertainment source for those wanting a good time in a clean atmosphere. This year’s event will be held on May 27-29 and offers three stages of various live musical acts, interactive exhibits, food vendors and celebrities all at no admission charge. More than 300,000 attended Food Lion Speed Street in 2003 and that number will probably increase as a host of new musical acts, celebrities, exhibits and vendors are ready to take to the streets of Charlotte. Food Lion Speed Street, in conjunction with the 600 Festival, is produced by JHE Production Group, Inc. This year marks the 19th year for JHE Production Group, Inc. producing Motorsports entertainment in Charlotte during May.

FOOD LION SPEED STREET HONORED WITH EXCELLENCE AWARD

CONCORD, N.C. (March 23, 2004) – Food Lion Speed Street received an Events In Excellence Award (EVIEs) for the Best Consumer Event in 2003. This is the third time Food Lion Speed Street has been honored with an EVIE. The EVIEs are part of an annual competition hosted by the Greater Charlotte Chapter of the International Special Events Society that recognizes the best special events produced in North and South Carolina. “This event continues to be recognized due to our terrific partners and the incredible staff that brings it to life each year,” stated Jay Howard, Executive Director of the 600 Festival Association. Food Lion Speed Street in uptown Charlotte, N.C, continues to provide a unique entertainment source for those wanting a good time in a clean atmosphere. This three-day event spans eight city blocks and offers four stages of various live musical acts, interactive exhibits, food vendors and celebrities all at no admission charge. More than 300,000 attended Food Lion Speed Street in 2003. This year’s event should exceed that number with a host of new musical acts, celebrities, exhibits and vendors ready to take to the streets of Charlotte. Food Lion Speed Street, the flagship event of the 600 Festival, is produced by JHE Production Group, Inc. With more than 18 years of entertainment production, JHE Production Group, Inc., has an outstanding reputation for excellence in event production and management.

FOOD LION SPEED STREET HOSTS HUNDREDS OF THOUSANDS DESPITE INCLIMATE WEATHER

CONCORD, N.C. (June 4, 2003)— More than 300,000 people visited the 600 Festival Association’s Food Lion Speed Street during its three-day run, May 22-24. This year’s unusual weather pattern producing large amounts of rain did not keep race fans, music fans or fun fans from enjoying what has unofficially become the kick-off to Memorial Day weekend in uptown Charlotte. No admission, a broad spectrum of national musical talent, racing celebrities, interactive exhibits and of course, food, again provided a successful combination. And while overcast skies held back celestial bodies, it was the more than 20 NASCAR and 40 musical stars that motivated festival goers to brave the elements. “The fans were outstanding,” said Jay Howard, director of the 600 Festival Association. “They were determined to enjoy themselves and we were just as determined to bring them Food Lion Speed Street.” “We partner with some of the best,” continued Howard. “These people can adapt their abilities, knowledge and creativity to whatever the challenge.” That flexibility became necessary more than once during the event, but no more so than during opening ceremonies. Persistent rain required that an oversized tent be constructed to accommodate the festivities during which Charlotte Mayor Pat McCrory and Dave Godfredson, the director of advertising and promotions for Food Lion, LLC, welcomed everyone to the opening of Food Lion Speed Street. The mayor then surprised those in attendance when he raised a street sign replica and officially renamed 1st Street in uptown Charlotte to Victory Lane. “The naming of Victory Lane is a permanent marker of this city’s support of the tremendous impact NASCAR racing has in this community,” said Mayor McCrory. A racecar unveiling featuring Dale Earnhardt Jr., Steve Park and Michael Waltrip and a concert performance by popular recording artist Third Eye Blind followed the official proclamation. The next evening, the largest ever Food Lion Speed Street concert crowd packed the stage and four levels of an adjacent parking deck as Budweiser presented Grammy nominated rock band 3 Doors Down. Their music included their latest single, “The Road I’m On,” which the band debuted earlier in the week on “The Late Show with David Letterman.” The band and the single have NASCAR ties. Members of 3 Doors Down were in nearby Concord earlier this year to film the video for “The Road I’m On” with NASCAR favorites Dale Earnhardt Jr. and Tony Stewart. The U.S. Air Force Tops in Blue, an active duty special unit of performers, added a new musical twist this year as part of the Lowe’s USO Show. Their patriotic renditions provided the perfect backdrop as Lowe’s Home Improvement Warehouse, Team Lowe’s Racing and the United States Organizations (USO) combined to implement “Operation USO Care Package.” The program offered fans at Food Lion Speed Street the opportunity to ship notes of encouragement and much needed personal supplies to our troops overseas. As in years past, Food Lion Speed Street closed on the third day following a special concert performance. This year, in spite of driving rain, fans jammed as David Lee Roth closed out the event with “Jump” choreographed to a fireworks spectacular.

MEDIA ADVISORY - LOOK WHO'S ROCKIN' FOOD LION SPEED STREET!

WHO: Names like Third Eye Blind, Kansas, Neal McCoy, 3 Doors Down, Dazz Band, Johnny Rivers, The Presidents of the United States of America, Aaron Tippin, Brad Martin, Chevelle, Dusty Drake, Rhonda Vincent, David Lee Roth and more. WHAT: Premier musical talent from a broad spectrum of musical genres. WHEN: Thursday, May 22 through Saturday, May 24 12 p.m. to 12 a.m. daily WHERE: Food Lion Speed Street on eight blocks of uptown Charlotte, N.C. DON’T MISS: David Lee Roth closing out the event at midnight, Saturday, May 24. He will perform “Jump” to a choreographed fireworks extravaganza! Food Lion Speed Street is the largest event of the 600 Festival Association, a non-profit organization committed to raising the profile of the Charlotte, N.C., area and the sport of NASCAR racing. It combines no admission with plenty to see and do, great food, national acts, celebrities and lots of racing related venues to entertain more than 400,000 people during its three-day run.

MEDIA ADVISORY - CELEBS HIT THE STREET!

More than 20 NASCAR drivers, several NASCAR wives, media personalities and music stars will appear at FOOD LION SPEED STREET Thursday, May 22 to Saturday, May 24 WHO: Reigning Winston Cup champion Tony Stewart, Dale Earnhardt Jr., Terry Labonte, Ryan Newman, “The King” Richard Petty, Dale Jarrett, Third Eye Blind, Three Doors Down, Lynda Petty, Kelly Earnhardt, Mary Evernham and many more. WHAT: Appearances, interviews, autographs and performances WHEN: Thursday, May 22 through Saturday, May 24 DAILY - 11a.m. to midnight (See attached for a complete appearance schedule) WHERE: Food Lion Speed Street on eight blocks of uptown Charlotte, N.C. Food Lion Speed Street is a world-renowned festival and an unofficial kickoff to Memorial Day weekend for more than 400,000 people during its three day run. It effectively combines no admission, live entertainment, interactive exhibits, celebrity appearances, a special children’s area and many unique events into a multi-sensory experience with a “something-for-everyone” atmosphere. Thursday, May 22 EVENT: Opening Ceremonies with Rock and Roll 400 press event featuring Dale Earnhardt Jr., Michael Waltrip, Steve Park and musical guests Third Eye Blind WHERE: Chevy Display WHEN: noon EVENT: Winston Cup Racing Wives Auxiliary Autographs Lynda Petty, Kelley Earnhardt, Mary Evernham, Ann Schrader, Kim Labonte, Andrea Nemechek, Martha Nemechek, Shana Mayfield, Carol Bickford and more WHERE: Wachovia Atrium WHEN: 12:30 to1:30 p.m. EVENT: Shane Hmiel, Kevin Grubb, Bobby Hamilton Jr. and Damon Lusk Autographs WHERE: Creative Loafing Booth WHEN: 4 to 6 p.m. EVENT: Kasey Kahne WHERE: Great Clips Booth WHEN: 6:30 to 7:30 p.m. Friday, May 23 EVENT: Rusty Wallace Autographs WHERE: Miller Lite Stage WHEN: 5 to 7 p.m. EVENT: John Andretti, Kyle Petty and Christian Fittipaldi Autographs WHERE: Founders Hall in Bank of America Building WHEN: 5:30 to 7:30 p.m. (only available to the first 250 to get tickets in the two hours prior) EVENT: Action Performance press event featuring Dale Earnhardt Jr., Tony Stewart and Three Doors Down WHERE: Chevy display WHEN: 6 p.m. EVENT: Terry Labonte Autographs WHERE: Kellogg’s Kids’ Stage WHEN: 6 to 8 p.m. EVENT: Ricky Craven Autographs WHERE: Tide Booth WHEN: 6 to 8 p.m. EVENT: Scott Wimmer Autographs WHERE: Stacker 2 Booth WHEN: 7 to 8 p.m. EVENT: Speed Channel’s TRACKSIDE @ Charlotte Featuring Darrell Waltrip, Jeff Hammond, Michael Waltrip and Jeff Burton WHERE: Coca-Cola Stage WHEN: 7 to 8 p.m. EVENT: Michael Waltrip and Jeff Burton Appearances WHERE: Coca-Cola Stage WHEN: 8 to 9 p.m. Saturday, May 24 EVENT: Sam Bass Autographs WHERE: Kraft Booth in the Food Lion Kids’ Zone WHEN: 2 to 3 p.m. EVENT: Ryan Newman Autographs WHERE: Sony Exhibit WHEN: 4 to 5 p.m. EVENT: Richard Petty Autographs WHERE: Founders Hall in Bank of America Building WHEN: 4 to 5 p.m. EVENT: Elliott Sadler & Dale Jarrett Appearance WHERE: Coca-Cola Stage WHEN: 7 to 9 p.m. EVENT: Kevin Harvick Autographs WHERE: ConAgra Booth WHEN: To Be Determined EVENT: Lance Norick and other NASCAR Truck Series programs WHERE: Victory Lane Karting Booth WHEN: Date and Time To Be Determined

MEDIA ADVISORY - UAW-GM TEAMWORK PARADE & FIREWORKS SPECTACULAR

GRAND MARSHAL: Legendary North Carolinian, NASCAR driver and car owner Junior Johnson OTHER NASCAR LEGENDS: Ned Jarrett, Rex White, Dick Hutcherson, Johnny Allen, and Harry Gant CURRENT NASCAR DRIVERS: Steve Park, Mike Wallace, Todd Bodine, Damon Lusk SELECTED ENTRIES: More than a dozen NASCAR show cars, dignitaries from the Carolina Panthers, Motor Racing Outreach and the Winston Cup Racing Wives Auxiliary, Kannapolis Intimidators mascot Dub, Lowe’s Motor Speedway mascot Lugnut, music from the Independence High School Marching Band, the West Charlotte High School Marching Band, the Northwest School of the Arts Jazz Band and the 282nd Army Band. WHEN: Tuesday, May 20, 8 p.m. ROUTE: Parade begins at Tryon and 9th Streets in Uptown Charlotte. Entries will travel south to 3rd Street, turning left and ending at McDowell Street in Marshall Park. DON’T MISS: A fireworks spectacular in Marshall Park will conclude the evening’s entertainment. Presented by UAW-GM Motorsports, the show is scheduled to begin immediately following the parade at approximately 9:15 p.m.

600 FESTIVAL ASSOCIATION GEARS UP FOR 2003

(CONCORD, N.C. - March 27, 2003) - Even as top-flight musical entertainment, parade entries and exhibits are being booked for the 600 Festival Association's 23rd year of bringing the UAW-GM Teamwork Parade and 9th year of Food Lion Speed Street to the Charlotte area, the events continue to receive honors, encouraging participation from others. Chevrolet has presented the 600 Festival Association since 1995. At that time, company officials signed a one-year agreement. They have continued to renew that commitment annually for the last eight years while the relationship has grown. This year the 600 Festival board of directors is able to announce a multi-year agreement has been reached that will cement the partnership through the year 2005. "We have always valued our partnership with Chevrolet, and by extension with the area Chevy dealers," said Jay Howard, 600 Festival Association executive director. "This multi-year deal is confirmation that Chevrolet executives also value the partnership and their involvement with the 600 Festival. As our events have exploded in popularity, they have provided a grassroots venue for companies to interact with their customers."The Omni Hotel is another company whose involvement with the 600 Festival Association has continued to evolve. While attending to the past needs of the 600 Festival staff, this year The Omni Charlotte, located in the heart of the 600 Festival Association's Food Lion Speed Street, will serve as that event's official hotel. Festival organizers and others will headquarter at the hotel during Food Lion Speed Street's three-day run, May 22-24. The hotel offers many amenities and is noted for its elegance and outstanding service."We are honored and thrilled to be associated with such an incredible event," said Zach Curry, director of sales and marketing for The Charlotte Omni. "This event is so well known and thousands of people look forward to it each year."As further evidence of the 600 Festival Association's popularity, the Southeast Tourism Society has named the Festival's 2003 events in their "Top 20 Events for the Month of May." This is the 10th straight year the Association has received this honor from this organization dedicated to developing, marketing and promoting travel to and within the southeastern United States."None of these announcements are possible without the support of the dedicated men and women who serve on the 600 Festival Association's board, our sponsors, and the city of Charlotte," said Howard. "The UAW-GM Teamwork Parade and Food Lion Speed Street have unofficially become the kickoff to Memorial Day weekend in this area, and continue to attract more than 500,000 people from all over the world." The 600 Festival Association is a non-profit organization committed to raising the profile of the Charlotte, N.C., area and of NASCAR racing. Its 2003 events will begin with the UAW-GM Teamwork Parade and Fireworks on Tuesday evening, May 20, in uptown Charlotte. The opening of Food Lion Speed Street follows the parade, Thursday morning, May 22. Here eight city blocks are transformed, packing interactive exhibits, vendors preparing food street-side and four stages rotating local and national acts covering a wide range of musical preferences. Keeping with the racing theme and helping to promote NASCAR activities at nearby Lowe's Motor Speedway, NASCAR stars make regular appearances on Food Lion Speed Street for autographs and televised "meet and greet" sessions and interviews.

600 FESTIVAL ASSOCIATION BRINGS MUSICAL DIVERSITY TO FOOD LION SPEED STREET 2003 OFFERING ALTERNATIVE TO CLASSIC

(CONCORD, N.C. - March 13, 2003) - Food Lion Speed Street will be "jammin'" again this May as a broad spectrum of musical talent has been booked for the annual event, May 22-24. Acts as diverse as 3 Doors Down, Kansas, Neal McCoy, longtime Van Halen front man David Lee Roth, Johnny Rivers, Aaron Tippin and Chevelle are taking to one of the three entertainment stages positioned throughout the eight-block area. Grammy nominated alternative band 3 Doors Down is making its first Charlotte-area appearance in nearly two years on Friday night, May 23. The band will perform music from its latest CD, "Away From the Sun," including the Grammy nominated single, "When I'm Gone." The group makes a nice transition to racing not only through Food Lion Speed Street, but in their video production as well. The band was in town earlier this week taping the music video for another song entitled, "The Road I'm On," from the same CD. It features two of NASCAR Winston Cup's hottest young stars, 2002 series champion Tony Stewart and Dale Earnhardt Jr. The video's premise is that the two racers pull up beside a young lady at a stoplight, but soon forget vying for her attentions when it becomes evident that a drag race between the two is in the offing. The video is set to begin airing on music video channels near the time the band plays at Food Lion Speed Street. "As attendance on Food Lion Speed Street grows each year, so does the distinctiveness of our audience's musical taste," said Jay Howard, director of the 600 Festival Association. "The musical entertainment we book reflects not only their tastes, but the "something for everyone" atmosphere for which this festival has become renowned." The 600 Festival Association is a non-profit organization committed to raising the profile of the Charlotte, N.C., area and the sport of NASCAR racing. Food Lion Speed Street is the Association's largest event, entertaining more than 400,000 people last year. It combines no admission with plenty to see and do, great food, national acts, celebrities and lots of racing related venues. Increased attendance has been attributed to the efforts of JHE Production Group and the outstanding partnerships of many of the 600 Festival Association's sponsors like Chevrolet, Food Lion, Coca-Cola, Budweiser and Miller Lite. "We have long enjoyed our association with the 600 Festival Association, and especially Food Lion Speed Street," said Dave Godfredson, director of advertising and promotions for Food Lion LLC. "We believe the variety of entertainment options and top-notch musical entertainment like this year's band lineup contribute to the tremendous growth this event has experienced.

FOOD LION SPEED STREET

(CONCORD, N.C. - May 31, 2002) - The word on the street, Food Lion Speed Street, was "best." From city officials to festivalgoers to participants, everyone described this year's street festival as the best. Fitting accolades to Special Events Magazine's pick as "World's Best Fair or Festival." One attendee described Food Lion Speed Street this way. In an e-mail dated Friday, May 24, to Clear Channel Communications, Johanna Van Alphen Mast said, "I was at the 96.1 concert last night at Speed Street. I stood there for over an hour and listened to Herman's Hermits, (and) surrounded by every kind of person you could think of. There was laughing, singing, clapping and so much more. Oh did I forget to mention it was the BEST TIME I've had in a long time…Speed Street was the place to be last night." Other concerts brought similar reactions. Crowds packed the fronts of stages for George Jones, .38 Special, Keith Urban, John Kay & Steppenwolf, Pat Green, Cameo, Better Than Ezra, and Seven Mary Three. .38 Special closed down the three-day spectacle with standing room only. At midnight, they played to a fireworks extravaganza backdrop, eliciting screams of delight from the crowd. "Food Lion Speed Street certainly measured up to its billing," said Charlotte Mayor Pat McCrory. "The entire three days were just the best. You only had to be in Uptown Charlotte Thursday, Friday or Saturday, to see why people flock to Food Lion Speed Street. No admission, plenty to see and do, great food, national acts, celebrities, and lots of racing related venues. "This is an event for everyone," continued McCrory. "It is tied to the racing community and the thousands of racing fans that come to Charlotte each May, but the attendance figures underscore that this community is actively involved in the celebration." This year's attendance was estimated at more than 400,000, up nearly 20 percent from last year. JHE Production Group, the event producer, oversaw all logistics for driver appearances, more than 50 acts on four stages, and 30 special attractions and exhibits. Officials of JHE Production Group said the attendance increase is one of the most significant in recent years for the 600 Festival Association event and that the "picture perfect" weather was probably a contributing factor. Attendance for the UAW-GM Teamwork Parade, another in the 600 Festival Association's line-up of May events, also enjoyed increased attendance. A crowd estimate of 75,000 was reported. "I had the privilege to be part of both events," said Jimmie Johnson, driver of the Lowe's Chevrolet and 600 Festival Association's spokesperson. "Everything went so smoothly and everyone had such a great time. Every year I think it will be hard to top the last year, but I am convinced this year was the best." Food Lion Speed Street continues to enhance at-track activities at nearby Lowe's Motor Speedway and to usher in the Memorial Day weekend. With talk of expanding the city's presence in May activities, 600 Festival Association members, under the direction of JHE Production Group, stand ready to expand simultaneously.